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An Overview Of Methods to Use Pinterest to Drive Traffic to a Website

By Tom Seest

How to Use Pinterest to Drive Traffic to a Website?

Pinterest is one of the fastest-growing social media platforms and can be an excellent tool for driving traffic to your website. Additionally, it draws in visitors from other social networks like Twitter or Facebook.
If you want to increase your Pinterest traffic, there are a few key strategies you should implement. Doing so will enable you to increase Pins and boost your website’s search engine rankings.

This photo was taken by Chi Hou Ong and is available on Pexels at https://www.pexels.com/photo/photo-of-traffic-jam-at-night-1208986/.

How to Create a Pinterest Account to Drive Traffic to a Website?

Pinterest is an impressive search engine and can be leveraged to drive traffic to your website. By including keywords in your pin description, you increase the chance of being discovered when people look for content related to your business.
Create a Pinterest account using either your Facebook, email, or Google account. Depending on your preference, you may also opt for using a business account instead of a personal one.
If you choose to open a business account, here are the necessary steps:
First, visit Pinterest and click “Are you a business?” in the top right-hand corner. Afterward, fill in all necessary information about your company, such as an about section and website link.
Furthermore, you can add a logo to your profile image. This will appear next to Pins users pull from your account. The ideal image size should be 165 pixels by 165 pixels.
Once you fill out the form, your profile will be created, and your business can get underway. Be sure to double-check both your website and email address for accuracy.
You can also add a pin code, which is a small square of code that allows other users to share your account with them. Doing this helps expand your Pinterest community and expands your reach.
When creating board names for Pinterest, keep them short and sweet to make it easy for Pinners to locate them on the platform. For instance, if you’re a food blogger, your boards might include “Easy Weeknight Dinners” and “Healthy Lunch Ideas.”
The more keywords you include in your board title, description, and URL, the higher chances you’ll be noticed on Pinterest. This is especially essential when using Pinterest’s visual search feature, which enables users to look for boards and pins by keyword.

This photo was taken by Nout Gons and is available on Pexels at https://www.pexels.com/photo/city-street-photo-378570/.

How to Optimize a Pinterest Profile to Drive Traffic to a Website?

Your profile is a key element of your Pinterest SEO strategy, as it serves as the primary channel between you and potential customers. Make sure it accurately represents your brand and is optimized for relevant keywords that matter to both you and the people who will be viewing it.
Optimizing your profile begins by selecting an optimized username and profile name that accurately represents your business and niche. This could be your website’s brand name or a keyword-rich name.
Next, craft an engaging bio that concisely explains your brand and what you do. This is an effective way to entice people into following you or visiting your website while helping you rank higher in profile search results when they’re searching for new accounts to follow.
Include your target keywords in the titles and descriptions of your pins and boards to increase visibility on Pinterest’s search engine and encourage users to visit your website.
Finally, make sure the names of your boards contain keywords related to your business, niche or industry. While you can use some creativity with board titles, ensure they are descriptive and optimized for search engine visibility so they appear in results.
Re-pinning your pins and boards is another essential aspect of SEO on Pinterest. When followers re-pin your content, it means they’ve found it valuable and are sharing it with their own followers. This can significantly boost your visibility on the platform.

This photo was taken by Pixabay and is available on Pexels at https://www.pexels.com/photo/action-asphalt-black-and-white-blur-221258/.

How to Create a Pinterest Group Board to Drive Traffic to a Website?

Pinterest group boards can be an excellent platform for showcasing your pins to a broad audience. However, there are some potential pitfalls you should be aware of before beginning this strategy to expand your business.
First, you need to identify effective group boards that relate to your niche. To do this, research top bloggers within your sector and see if they own or contribute to multiple group boards.
Second, you need to inquire with the board owners if you can become a contributor. You can do this by following the instructions in their board description and sending them an email (if available) if they have one.
Third, adhere to the rules of the board you’ve joined and re-pin other people’s content as well as your own. Doing this demonstrates your value as a contributor to their community and helps them expand their own businesses too.
Fourth, add no more than two pins per day to your group board. Doing this ensures the feed stays active and attractive to other contributors.
Fifth, make sure the content you pin is of high quality and pertinent to both your brand and target market. Dull pins won’t draw anyone in and will have an adverse effect on engagement metrics.
Ultimately, the best Pinterest group boards are those that boast high quality and active engagement. Not only do they help grow your brand’s following, but they also enable you to form connections with other professionals in your industry.

This photo was taken by Lê Minh and is available on Pexels at https://www.pexels.com/photo/person-hand-on-steering-wheel-977213/.

How to Promote Pinterest Pins on Other Social Media Platforms to Drive Traffic to a Website?

Pinterest is an effective social media platform to drive traffic to your website. Users come here seeking inspiration or to discover products they want to buy. By leveraging other platforms to promote your pins, you can reach more people and increase conversions.
Promoted Pins (a beta version is now available to all users) look like regular Pins but offer additional capabilities that can help your business reach the right audience at just the right time. Before you begin promoting your Pins on Pinterest, there are a few things to consider; here’s how:
Create high-quality Pins that link back to your website. This could include images, videos, and blog posts.
Optimize Your Pins for Search and Social Display: Craft captions that incorporate key search terms that users searching Pinterest are likely to enter. For instance, if your business is a florist, be sure to include phrases related to your product, such as “wedding bouquets,” “Summer wedding floral arrangements,” and other similar expressions.
Keep text on your Pins to a minimum: Only 30 characters can be shown in a Pin’s title, and any additional text is truncated in its description. Emojis are an excellent way to convey information on your Pins; incorporate them whenever possible.
Avoid sending users to a landing page with an explicit call-to-action: These pages tend to disrupt the flow of a user’s experience on Pinterest and may even get shut down by the platform. Instead, utilize an embedded link in your pin’s description to direct visitors to your website.

This photo was taken by Tyler Tornberg and is available on Pexels at https://www.pexels.com/photo/cars-on-the-road-1587267/.

Pinterest is a social network where people find inspiration for their homes, fashion, and hobbies. Users can search and save those ideas into collections called boards – great for driving traffic and sales as they link back to websites.
To get started on Pinterest for business, the initial step is to add a link to your website. This can be done through either the Pins section of your profile or the Link tab on boards.
When creating a pin, be sure to make it visually appealing and shareable; this will encourage more people to visit your website. This can be accomplished by selecting tall and skinny photos or creating graphics that offer helpful advice like how-to guides, lists, or images of products or services you offer.
You can also utilize text in your pins to drive visitors to your website. The key is telling a compelling story naturally and making it straightforward for people to learn more about you and your company.
Adding a link to your website is simple – go to the Pinterest link tab and paste the URL in the text box provided. You may even opt for a UTM tracking code which will help track where visitors come from on your site. This is an invaluable way to measure the success of your Pinterest marketing strategies and assess their value for your business.

This photo was taken by Riccardo and is available on Pexels at https://www.pexels.com/photo/group-of-people-789811/.