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An Overview Of Methods to Use Private Label Rights Content In Blog Posts

By Tom Seest

How to Use Plr to Build Top-Ranking Pillar Blog Posts

There’s a lot of buzz lately about pillar blog posts and how Google and other search engines are favoring this type of content in their search engine results pages (SERPs). The goal is to provide the end user with comprehensive content that satisfies their search request.
One of the good things about this evolution in search rankings is that many marketers have not yet begun tapping into the power of pillar blogging and instead are still taking a shortcut – trying to rank with thin content pieces they can create and publish rapidly.
You may be eager to participate in this strategy but struggle with finding the time or skill to create these large content pieces. Luckily, there is an inexpensive tool that you can use to give yourself this competitive advantage.
Private label rights (PLR) content is created and sold to multiple buyers so that they can use it as their own, including having the freedom to edit the content in a way that better represents their brand and message.
Below, you will find a plan that teaches you how to source, tweak, and utilize PLR content to create pillar blog posts that help you get more organic traffic and convert your visitors into subscribers and buyers.

This photo was taken by Magda Ehlers and is available on Pexels at https://www.pexels.com/photo/aerial-photo-of-water-waves-988526/.
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How to Source Multiple Packs of PLR for Pillar Blog Posts

If you want to create high-ranking blog posts using private label rights, you have to know where to get the content that will work best for your niche topic. The last thing you want to do is purchase low-quality content just because of a cheap price point.
PLR is already highly discounted. Where a ghostwriter might charge $10-20 per page, PLR is about $1 per page (and even cheaper during launches, at 50% off or more). The penny packs of thousands of articles are not worth even the penny.
First, you want to come up with a main topic that will work well as a pillar blog post. Keep in mind that these are comprehensive content pieces that exhaust the topic in full. So you want to create an outline of all of the sub-topics that you want to cover in the main piece.
For example, if you are writing a pillar blog post about how to lose weight fast, you might cover things like calorie deficits, keto or low-carb diets, fat-burning cardio plans, mindset, and more.
If you are covering survival food preparations, you might include sub-topics such as purchasing readymade survival food, dehydration methods, canning food from your garden, rotating food on a schedule, and so on.
It’s helpful to have this outline in place so that when you go out shopping for the PLR that you intend to purchase, you will know exactly what you are looking for. You can also add to your outline as you are doing your shopping because you may find a PLR packet that gives you an idea for another section to add to your content piece.
There are many different places you can shop for PLR. You can go directly to the vendor’s websites or look on platforms that allow people to sell the content. This would include sites like Warrior Plus, JVZoo, Thrivecart, and more.
You can also look at upcoming launches using a site like Muncheye, where you can sort by PLR launches to see what will be released in the coming days, weeks, and months. As time goes on, you want to get a feel for the PLR sellers whose work you see as a wise investment.
Not only should their content be relevant and well written for your niche, but you need to make sure that the vendor has their ethics intact. Some PLR sellers have been known to steal from other content creators or even scrape content directly from the Internet and package it up for sale when they don’t have the right to do that.
This could get you in trouble with another website owner. You want to avoid simply buying what you see listed on Google. For example, there are some unscrupulous marketers who will package 300,000 articles up for one penny.
This is obviously not quality content and not a good investment of your time and money. You also don’t want to buy from sellers who do not create unique content but instead use automated tools that scrape content from websites and then spin it into something that is usually not even readable.
Another thing you want to look at when you are considering purchasing private label rights packages is what rules the vendor sets forth in terms of their license. There is no one size fits all PLR license.
All vendors have the right to set their own rules and terms for the use of their content. Ideally, you will find PLR, where you are allowed to put your name on it and edit it to use as your own content without any additional rules that you have to follow.
Keep in mind that almost all PLR vendors have a restriction where you cannot sell the content as PLR to other buyers for them to use as their content. This is known as resell rights content, which is a different type of license.
When you look at the sales page for the PLR package you are considering purchasing, look at the bottom for a list of what you can and cannot do with the content. There are a few vendors who will have certain restrictions – such as not being allowed to break up an eBook and turn it into blog content.
If you are looking for some ideas of who to consider when buying private label rights, here are some names: Arun Chandran, Tiffany Lambert, Piggy Makes Bank, Tools for Motivation, Publish for Prosperity, Charles Harper, JR Lang, Planning Addicts, Gabby Conde, White Label Perks, Content Sparks, and PLRVD.

This photo was taken by Brady Knoll and is available on Pexels at https://www.pexels.com/photo/photo-of-person-swimming-underwater-3369578/.
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How to Organize PLR Content In Different Subsections

When you purchase your private label rights packages, you may have some content that can cross over into different subsections. Try to find the best place for each article or piece of content.
You don’t want to use it twice in one blog post. For example, you might find gardening content that has articles you can use in a survival pillar blog post. You can break it up and use part of the content in a subsection about canning your own food and another in a section about growing the food.
Or you might find weight loss content that talks about the struggles and failures people go through. You could put that in the mindset category or in a section where you are helping them choose the best plan based on an analysis of their strengths and weaknesses or past diet failures.
As you are going through the private label rights that you have purchased, make sure you abide by the license and know which packs you are able to merge together or break apart.
One of the great things about buying private label rights eBooks is that most buyers simply turn it into a PDF and sell it as an info product. However, you can break each chapter of the eBook up into a subsection of a pillar blog post as long as it is allowed by the vendor.
Then, you can add PLR from other vendors into those subsections to complete the post and make sure it is comprehensive. For example, if you are writing about things that hinder weight loss and one PLR seller has covered emotions, bad influences, PCOS, and other topics, but you realize they have left out hormones, you can either find or use content that you have already purchased that does cover this particular issue.
At this point, don’t worry about making sure it reads perfectly. All you want to do in this step is take each content piece that you have purchased and stick it in the outline where it makes logical sense.
Later, you will be reading through it to massage the writing and make sure it all fits together correctly. Keep in mind that many PLR sellers will label their content as certain types of pieces.
For example, they may write an article and label it as a blog post, or it may be labeled as an email autoresponder. Unless they say otherwise, you can use content in different ways.
If the content is formatted for an email autoresponder with a greeting code like, ‘Hi {firstname_fix},’ you can simply delete that part and use it as part of your pillar blog post.

This photo was taken by Tobias Bjørkli and is available on Pexels at https://www.pexels.com/photo/person-in-red-hoodie-walking-on-road-towards-mountains-2669155/.
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How to Edit PLR Blog Content for Consistency in Tone and Information

When you go out and purchase a lot of different content about a specific topic, you’re bound to have varying opinions and even facts being stated. For example, one PLR vendor might say keto dieting is safe and effective and another might say it’s dangerous and unnecessary.
So you need to read through all of the content and make sure that all of the information is consistent throughout and that it is in line with what you personally believe in. If you have a preference over whether or not a keto diet is recommended or used as a warning, then you need to change the content to reflect your opinion because it will represent your brand.
As you are going through this process, you may not know the answer to some of the conflicts you find in the content. Therefore, you may need to do a little bit of research to see which of the two PLR pieces is more accurate.
When you are building a pillar blog post based on private label rights content that you purchased from someone else, you don’t want it to appear as a hodgepodge of writing from many different sources.
You want it to flow consistently and have the same tone and style throughout. You will find when purchasing PLR that some vendors are more casual and conversational, while others are more academic and professional with their writing.
If you have one content piece that uses contractions for things like the word cannot, changing it into the word can’t, you want to make sure that it is uniform throughout the entire piece.
It should also reflect your own writing style. If you are very casual with your own writing and you are only purchasing highly academic, professional pieces, you will want to tone down the writing so that it reflects how you would like to speak to your target audience.
The reason for this is that you will be expanding on information and sometimes creating your own content on your blog, and you don’t want it to be drastically different from how you normally speak and write.
Make sure the wording is the same throughout the content as well. Some people will use different words for things. For example, in the north, they may use the word soda or pop to reflect a soft drink.
But in the south, they may call it a Coke and use that word as a catch-all for all types of soft drinks. So if your content packs on weight loss are sometimes warning people to give up sodas and sometimes telling them to eliminate pops or Cokes, it might be a little confusing or obvious that the writing is different.

This photo was taken by Lukas Hartmann and is available on Pexels at https://www.pexels.com/photo/bird-s-eye-view-of-lake-near-mountains-under-cloudy-sky-1497302/.
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How to Tweak Content with Personalization For Uniqueness

When it comes to using PLR, especially if you want it to rank well in the search engine results pages (SERPs), you have to make it stand apart from the same content that is being used on other people’s sites.
Google and other search engines will typically only show one or two results if the content is identical. Personalization is a great way to set your content apart from the competition so that it has the potential to rank individually.
There are two different types of personalization you can add into the mix to help your pillar blog post gain that top spot. The first is to add your own personal stories of experience within the niche.
Usually, there is a specific reason why you chose the niche that you are in. Either you have a passion for it, or it has affected your life in some way. That may include a loved one suffering from an ailment, and you have taken up the torch to guide others onto a better life.
Or, you may have been through the experience yourself and want to save others from the stress and struggle of trying to succeed on their own. For example, you may have lost a considerable amount of weight, and now you want to help others learn how to curb their sweet tooth, eat fewer carbs, exercise, and adopt the right mindset.
Or perhaps you were once in debt and struggling financially, only to build your own business online, and now you want to show others how to do the same. Regardless of whether or not you have personal experience in the niche or you simply have a passion for it, you want to add content to the PLR product that helps your readers build a bond with you.
Whenever someone lands on a website, they are far more likely to convert into a subscriber or sale if they feel the person understands what they are going through. They can trust your recommendations more than if your content is sterile and fact-based only.
PLR sellers are not supposed to add any of their own personalization into the content they create for sale. The reason for this is that their storyline and yours may not be anything alike.
For example, you may be a male, and the PLR seller is a female discussing going through childbirth. It wouldn’t make sense for you to publish that as your own story, not only because you haven’t been through it but because it’s unethical to state things that are untrue.
There are some inexperienced private label rights sellers who do include their own storyline, so you need to make sure when you are going through the editing process that you delete anything you find that has to do with their own life and experience.
Read through your content and spot areas where it would make sense for you to include your own stories. For example, if you are informing your audience about how hormones can affect women as they age and cause them to gain weight, and you have been through menopause, you might want to add your own story of what happened, how much weight you gained, and how you solved the problem.
Don’t forget you can also give examples as your stories. You don’t claim they’re true, but preface the story or example with the words, ‘for example,’ so that you can then paint a picture of how it might be for someone in that situation.
The second way you can add personalization to your private label right content is to insert your opinion about topics into the content. There are always moments, regardless of the niche, where there will be two different ways of thinking about something.
For example, it is a fact that a keto diet can help you lose weight rapidly, but your own opinion will be whether or not you feel that it is a safe and doable diet for most people. Some newer marketers are afraid to insert their two cents into their content.
But this is what helps you weed out your non-audience and attract people who will hang on your every word and be loyal consumers for you for years to come. They are looking for your opinion, so you want to give it to them.

This photo was taken by Roger Lagesse and is available on Pexels at https://www.pexels.com/photo/man-riding-motocross-dirt-bike-2745827/.
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How to Enhance a Blog Post with Multimedia PLR

When it comes to pillar blog posts, the content is so long and comprehensive that you want to do something to break up the enormous blocks of text. Adding multimedia elements can help you do that.
They also assist you in getting your content seen when you are others share it on social media because it will pull in the image or video into the feed of those who are following you.
Of course, you can create your own multimedia if you feel confident doing that and you have the time. Not everyone has the talent to create images or videos. If you do want to create them, there are many tools such as Canva and Camtasia that can help you create and edit your images and video content.
There are also many readymade private label right content packs that are either fully image or video-based or include those as elements. For example, Charles Harper launches video PLR packs that have 20 videos of over-the-shoulder tutorials in them.
He also includes other elements, such as the graphics and sales copy, in case you need those. Justin Popovic at Tools for Motivation often includes images and audio files for his private label rights packs.
If the launch has a great deal of written content, he may include the multimedia files in the upgrade option and the text as the front end. So be sure to check those out if you purchase one of his launches.
Steve Dougherty of PLRVD sells packs that are similar to Charles Harper, where you have tutorials that are created in video format and often include other elements with them as well.
Another person who sells multimedia images in their content is Alice Seba. You can find images such as social quote posters and other graphics on her eKitHub PLR launches as well as her Publish for Prosperity site.
There are many different sellers who include basic graphics, such as eCovers, that either come with or without the editable files and them. There are other sellers who also have large packs of PLR that are nothing but images, social quote posters, journal pages, coloring pages, and more.
When you are using things like video PLR, you can either keep the video as is and embed it into your content piece, or you can see if the seller includes a transcript of the video and re-record it so that it has your voice matching the video that is being shown on the screen.
To do that, you would simply upload the file into a tool like Camtasia or CamStudio, delete the audio track, and upload your own audio track to make sure that it syncs up with what is being shown on the screen.

This photo was taken by Pixabay and is available on Pexels at https://www.pexels.com/photo/adventure-beautiful-clear-day-358372/.
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How to Optimize PLR Posts for Search Engines

Just because the content has already been created for you doesn’t mean you can simply hit the publish button and not do any additional work. If you truly want this to be a method that you use to rank your content in the SERPs, you want to take the time to make sure it is all optimized.
Start with the title of your post. Does it have keyword relevancy? You need to go through your content and weave a wide variety of keywords and phrases you want to rank for into the content without it sounding forced or stiff.
It should all be naturally woven throughout the text. You also want to add those same keywords into the tag area before you publish your blog and, ideally, have it categorized into a category that also has a keyword-relevant name.
When it comes to keywords, you want to make sure that any multimedia files you have uploaded and embedded into your content also have a keyword file name. And if applicable, add some alt tags to the image so that when Google bots and other search bots crawl your site, they will know what the image should be indexed as.
In addition to using keywords, you want to maximize the first sentence or two of your blog post so that it really pulls in visitors. This is known as the preview text that will show up directly beneath the title of your blog post on the search engine results pages.
Try to summarize what the reader is going to find on this post when they click through. Never use clickbait measures to try to get someone to click through on something that is not actually what the content is about.
Before you hit the publish button, you want to make sure that you have properly interlinked any content within your blog, too, and from this blog post that you are about to publish.
For example, if the pillar blog post that you are working on mentions email marketing, and you have another post all about email marketing, you can hyperlink those words and point them to the other blog post.
You want to preview your post on a variety of different browsers and tools. For example, test it in Google Chrome as well as Firefox on a PC as well as a smartphone. If your blog is not mobile-friendly, Google may not rank it as high as your competitors.

This photo was taken by Jacub Gomez and is available on Pexels at https://www.pexels.com/photo/low-angle-photography-of-person-standing-on-boulder-near-mountain-1168758/.
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How to Bring Awareness to Newly Published Content

You want the engagement on your new pillar blog post to be high. Engagement can come in the form of comments or social sharing. You have the ability to contribute to both of those.
Start by issuing an invitation at the bottom of each of your posts to your readers so that they will know you want to hear their thoughts in the comments section. Make sure you have notifications on so that you get an email whenever anyone comments on your post and then reply to that person when you approve their comment.
Do not approve spam comments that people make just to try to get a link back to their site. Another thing you want to do is share your content across all of the various social networking sites where your target audience is active.
For example, sites like Facebook have many different niche topics and demographics on them so you can copy the URL to your new blog post and share it on your profile, page, or group, along with a sentence or two about what the post is about.
Not only are your followers within that social network going to see the link, but you also have the ability to allow them to share your Facebook post with their followers. You have to make sure that you have this option enabled because some people forget that their content on Facebook is not shareable.
You can also share your new pillar post on other sites like Twitter, Instagram, Snapchat, Pinterest, TikTok, and even YouTube if you want to create a small promo video about the blog post or add it in the description of a relevant video you’ve created.
Some sites will not allow you to share an individual link to every single blog post that you create, but they usually allow you to have a single link in your profile and bio. Make sure you are using a tool like Linktree so that you can have one link that opens up and showcases a variety of other links.
You also want to install a plug-in on your blog for social sharing buttons. You can select which buttons are shown and even allow people to share your post directly via email to someone who they think might be interested in it.
You can design the shape of these social sharing buttons and choose where it is shown, such as above or below, or even hovering along with the content. If your content gets a lot of engagement, you may even want to show how many times it has been shared to certain social platforms, which is an option you can choose to enable.
This is strong social proof of your expertise and can sometimes draw the attention of your visitors to take that action. For example, they’ll see the number 31 next to the Pinterest button if it’s been shared 31 times on that social site.

This photo was taken by Tarikul Raana and is available on Pexels at https://www.pexels.com/photo/boy-in-black-long-sleeved-shirt-riding-orange-bicycle-3619972/.
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How to Look For Newly Launched PLR to Enhance a Blog

One thing that Google and other search engines appreciate and give credence to is blog posts that have been updated recently. You don’t have to update all of your content every single day, but it is wise to make a schedule where you will revisit your posts to see what you can add to the content or alter so that when the Google bots come back to index it again, they will see that it has been updated.
This is a way for them to ensure their users are getting the most up-to-date information possible. You can still use PLR for this purpose. There are new PLR launches happening every single day, often many times per day.
You just have to stay aware of what is coming out so that you can consider whether or not it will be suitable for a new pillar post or to refresh one you already have published. There are several ways you can keep an eye out for new PLR launches.
First and foremost, sign up for the subscriber list of the PLR vendors whose work you appreciate. That way, you will get a notice every time something new is launched, and you will be able to grab it during the discount period.
Another thing you can do is simply check in on the various platforms where PLR is sold, such as Warrior Plus and JVZoo, so that you can see what content is being released that day.
Keep in mind that PLR launches are often priced at least 50% or cheaper than what they will be after the launch ends. There are some sellers, such as Tools for Motivation, who will have a sale that is live for only four days.
There are other PLR sellers who will have limited copies available of the PLR, such as 50 copies, before they are sold out. You want to be aware of these early on so that you have a chance of securing a copy of something that could help you update your pillar post or create a new one.
If you are on a site like Warrior Plus, you can go to the affiliate drop-down menu and go to the calendar and see what launches are coming up. You do not want to purchase anything through your own affiliate link because it will often cause you to have your account declined and blocked by the vendor.
However, it can allow you to do some bonus shopping. There are many affiliate marketers who promote private label rights launches, which will create a massive bonus of additional PLR content that you will get if you buy through their link.
If you are on many different marketers’ lists, you’ll be made aware of these bonuses, and you can buy through someone who has the best bonus for your needs. If you see more than one bonus that you want to buy, you can contact the affiliate and see if they will sell you the bonus directly.
If not, it is often wise to simply buy the product twice so that you can get both bonuses. Never refund after you have downloaded a bonus so that you can buy through someone else’s link because many affiliates and vendors will ban you as a consumer if you do this.

This photo was taken by Victor Freitas and is available on Pexels at https://www.pexels.com/photo/woman-in-black-long-sleeved-top-with-blue-denim-shorts-803105/.
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How to Repurpose PLR for Additional Pillar Posts

Once you purchase a package of private label rights, you want to track how and where you have used the content. You can keep a spreadsheet that tells the name of the pack, gives a URL of where you used it, and discusses anything you may have not used within the pack so that you can use it later.
Even if you have already used content, such as copied and pasted a section of an eBook into one of your subsections of a pillar post, you can still take that same content and repurpose it into something else that you can use on a future pillar post.
All you have to do is turn it into a different media format or simply re-write it by using it as springboard content. It’s okay to have the same type of advice or content on your site as long as it is not a direct and exact duplicate.
You never know which page on your entire website someone will enter, so you don’t want to force yourself to never discuss the same things on two different blog posts. If you want to re-purpose the text that you have used, you can sit down and rewrite it line by line using different words.
Or, you can take the exact content and create an audio file of it, publish it as a podcast episode and embed that into your new pillar post. You might also want to take each line or section of the content and create a slide presentation out of it, and then screen capture record it for a video that you can then embed in your new pillar post.
Of course, the opposite holds true as well. If you purchased private label rights videos from a vendor, you could then turn that into a text post or an audio post if you want to. You can even do this with images such as infographics.
Instead of allowing the image to be the only thing you use once in a post, you can extract the text from it and turn it into a text post, such as a list of tips. You can also put it in a slideshow and make a screen capture video out of it.
As long as you make a note to yourself about how you have used this, you will be able to avoid getting any duplicate content penalties from Google. There are no penalties from Google for using private label rights, by the way.
But they do frown upon you creating multiple pages of the exact same content within your own domain. The reason for this is that marketers used to try to build fake authority by copying and pasting content into dozens of different pages and tricking search engines into thinking they were a large authority site when they were not.

This photo was taken by Guduru Ajay bhargav and is available on Pexels at https://www.pexels.com/photo/person-jumping-on-mountain-photo-948273/.
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How to Add Outsourcing Elements to PLR Pillar Success

Even though private label rights are a done-for-you product purchase, it can still be time-consuming to use the content. If your schedule is already maxed out, you may want to hand these tasks off to someone else.
There are several different ways you can outsource the strategy to others. For example, if you want to use the PLR as a springboard only, where you rewrite the entire thing, but you don’t have to brainstorm or create the ideas, you can simply give a freelance ghostwriter the content and ask them to rewrite it line by line.
They may even give you a discount because they do not have to come up with original content. You can find ghostwriters on sites like Fiverr or Upwork. If you purchase many different private label rights packages, you may be able to find a higher level ghostwriter who can take the content and re-organize and piece it together for you in a logical order so that you don’t have to play a role in that part, either.
It may cost you a little more, but you will have a hands-off approach to the entire process. Another thing you may want to outsource is the publishing of the pillar blog posts.
You can hire a virtual assistant to be your contact person with the freelancers that you hire and have them make sure the content is well written, have them pay the freelancer, and then have them paste it and format it correctly into your blog before publishing it and then sharing it for you on your social media accounts.
Creating a pillar blog post is a more time-consuming endeavor than the thin content sites that used to rank well in google. It’s an improvement for consumers because they now get everything they need in one post.
This is also a great benefit to you because it will help you showcase your expertise as a niche leader, and consumers will want to get on your list, where you can then market to them for months and years to come.

This photo was taken by Roman Pohorecki and is available on Pexels at https://www.pexels.com/photo/person-wearing-blue-and-white-shirt-standing-on-cliff-585825/.
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