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An Overview Of How to Use SMS Marketing to Drive Traffic to a Website

By Tom Seest

How to Use SMS Marketing to Drive Traffic to a Website?

SMS marketing can be an excellent way to drive more visitors and conversions for your website while simultaneously engaging customers more directly – creating deeper and more personal relationships between yourself and them.
As with any form of marketing, getting consent from your subscribers before sending SMS messages requires getting their opt-in. Affirm this with them by including a mobile phone field in your newsletter signup process or creating an SMS opt-in form.

This photo was taken by Ivan Samkov and is available on Pexels at https://www.pexels.com/photo/man-in-gray-sweater-holding-white-mobile-phone-6968835/.
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How to Use Shortcodes for SMS Marketing to Drive Traffic to a Website?

Applying shortcodes on your website can make it simpler for visitors to subscribe to your newsletter or SMS campaign, thus expanding your list and increasing the success of your marketing initiatives.
However, when using shortcodes on your website, it’s important to remember some considerations. First and foremost, keep in mind that shortcodes might not work with every page layout on your site – for instance, if there is too much text on one page, it might take visitors longer to read and understand all the information presented there.
Keep in mind that certain shortcodes require users to connect to an outside server to retrieve information, which could become tiresome or slow down your site’s load time.
An effective solution for this dilemma lies in using shortcodes in an effective and strategic way. For example, pizza restaurants might employ shortcodes so their customers can opt-in for text message offers from them.
These shortcodes also add a more personal touch for customers who prefer engaging with businesses through text. For instance, Britvic allows its customers to text their zip codes directly to their dedicated shortcode for personalized customer service.
Companies can also utilize shortcodes to generate urgency by sending time-sensitive alerts about limited-time sales or coupons that can drive customers directly to their website in order to redeem these offers.
One of the best uses of shortcodes is driving traffic to your website by holding a contest or giveaway. By encouraging audience members to text in for a chance at winning something, you can build up a subscriber list who are interested in what you offer.
To meet this objective, it’s essential that you secure a dedicated shortcode service with features and support, in addition to having excellent messaging quality so your texts reach subscribers’ phones successfully.
Last, make sure that your shortcode complies with the Telephone Consumer Protection Act and other local authorities in your region to avoid spamming your audience with unwanted messages and to protect them from possible issues with spamming.

This photo was taken by Kindel Media and is available on Pexels at https://www.pexels.com/photo/a-man-sitting-on-a-couch-while-using-his-smartphone-6994287/.
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How to Add a Call-to-Action for SMS Marketing to Drive Traffic to a Website?

SMS can be an effective way of driving visitors to your website, especially when combined with an attractive offer. A customer may text in to join a campaign or promotion and be directed back to your website for more details.
An SMS campaign not only attracts direct traffic but can also strengthen relationships with customers by leading them toward relevant content and simplifying complicated processes like scheduling appointments with companies or ordering products from suppliers.
If you want your SMS marketing campaign to be as effective as possible, targeting the appropriate audiences with relevant messages requires segmentation and personalization – as well as knowing when is the best time to send messages out.
An effective method for driving traffic to your site is through call-to-action (CTA). CTA links enable customers to interact with specific pieces of content or take specific actions on your website.
An effective call to action (CTA) could take many forms: it could be as straightforward as offering them a link directly to your website or more involved elements like discount codes, event announcements, or calendar updates. Your CTAs should always come with a defined objective in mind and should always have one goal in mind.
Pinjarra Bakery used SMS to reach out to their most loyal customers by offering exclusive pies only to those who had subscribed to their mobile newsletter – an effective strategy for winning over customers who frequently visit. In turn, it gave these people extra motivation to return.
When encouraging customers to book with you, it’s essential that your offer be compelling enough that customers cannot refuse it. Doing this will increase customer engagement and boost conversion rates.
Utilizing time-sensitive offers can make them even more enticing, encouraging people to take immediate action and boost sales. Offering free shipping for orders placed before 6 PM today is one way of driving traffic and expanding sales.

This photo was taken by Nishant Aneja and is available on Pexels at https://www.pexels.com/photo/monochrome-photo-of-man-using-his-cellphone-2477365/.
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How to Use Text-to-Voice for SMS Marketing to Drive Traffic to a Website?

Text-to-speech tools make reading content accessible while on the move, particularly beneficial for mature readers or people with speech impairments. A text-to-speech tool offers a great way to keep up with reading while on the move.
AI-driven text-to-speech solutions can be an invaluable asset for companies aiming to deliver an immersive customer experience. Given the abundance of voice-enabled devices on the market, providing customers with intelligent ways to interact with your brand is imperative.
An effective solution for this is implementing a high-quality, customizable text-to-speech API. Not only can this boost conversion rates and customer satisfaction rates, it can also make your website more accessible for those with visual impairments or reading difficulties. Cloud solutions like this one provide natural-sounding audio outputs in over 40 languages with over 220 voices!
But perhaps the most exciting is that you won’t even need to think about the cost of implementing this technology! One cost-effective solution is Google Cloud Text-to-Speech service, which allows you to convert text files quickly into audio files using just a few clicks.

This photo was taken by Norma Mortenson and is available on Pexels at https://www.pexels.com/photo/a-bearded-man-using-his-smartphone-in-a-car-4391488/.
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SMS marketing is an effective way to drive visitors and boost conversions on your website, but as with all forms of digital promotion, it requires some planning and best practices in order to maximize results.
If you wish to use text messages to promote your product or service, first, you’ll need a list of customers who have agreed to opt-in and this list can be collected via various methods, including websites and social media posts.
As with text messaging, text message marketing requires sending out text messages with opt-in links and calls-to-action that you want people to take. Include a shortened URL within your message so that you can track click-through rates and engagement metrics more effectively.
Shortened links provide an easy and efficient way to reach a wider audience without taking up too much space in the text. They’re especially useful for businesses needing to communicate complex data in limited characters.
To create shortened links, MessageDesk provides an SMS marketing platform that makes this possible. Here, you can save and store a list of shortened links which can then be sent out with an automated workflow. Furthermore, CTR tracking lets you understand more fully how well your campaign is working.
When sending out a text campaign, MessageDesk automatically converts any URLs into short SMS links that can be delivered as text messages to any mobile phone or device connected to the Internet. By this method, your message can reach every recipient regardless of device access limitations.
Shortened links are an effective and gentle way to inform customers when products they purchased have sold out or send shipping confirmation notifications, helping you maintain customer relationships by providing timely notifications that keep customers up-to-date and informed.
Customer engagement via texting can also help increase repeat customer visits and engage them on a more personal level – just send out a text asking if they’d like to be notified when inventory returns if you want them back!

This photo was taken by Ketut Subiyanto and is available on Pexels at https://www.pexels.com/photo/woman-wearing-a-face-mask-and-holding-a-smartphone-4429447/.
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