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Harness the Power Of Content Curation

By Tom Seest

Unlock the Power Of Content Curation?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Content curation is an effective way to meet the information needs of your audience and support marketing and business goals.
Content curation can dramatically enhance your social media engagement and online reputation if done properly, but where can you begin? Here are four keys for content curation success that will get you started on this path.

Unlock the Power Of Content Curation?

Unlock the Power Of Content Curation?

What Does Your Audience Need to Know?

Content curation can play an integral part in any successful marketing strategy, from blogs and social media channels to traditional publications like newspapers. The key to its effectiveness lies in understanding your target audience well enough that the information you share resonates with them.
To understand your audience, conducting some research can be very helpful. This might involve holding focus groups or conducting surveys – even monitoring feedback over time can give a picture of what’s working and what doesn’t for your specific target group.
Once you’ve identified your audience, begin analyzing their behaviors and reactions to different forms of content. This will enable you to create personas and content that resonates with them – as well as create an enjoyable user experience so they can connect more deeply with your brand or products.
As your business evolves and adds new product offerings and features, so will its audience. Therefore, it’s essential that when creating new content or making updates to existing offerings, you keep their success in mind and take it into account. Doing this will ensure they remain useful while making sure you make informed decisions as you move forward together with their journey.
Not only can knowing your audience help you craft content that genuinely benefits their needs, but it can also prevent overusing resources or having negative repercussions for your business in the long run. In addition, this exercise will save both time and energy over time.
As part of your audience analysis, another important consideration should be their level of knowledge and expertise. If your target is engineers with extensive expertise in their fields, they may have lots of information about your topic that they can contribute to the content creation process; on the other hand, if it’s for business owners or senior staff, they might require some additional background material on it before reading further.
No matter their level of knowledge or expertise, audience analysis is an invaluable tool that will allow you to gain more insights into what your target audience wants and needs from content creation. By understanding more about your target audience’s wants and needs, audience analysis allows for targeted marketing efforts that deliver relevant material for audiences that want it.

What Does Your Audience Need to Know?

What Does Your Audience Need to Know?

Verify the Facts: Is ‘The Keys to Content Curation’ Reliable?

Producing original content can be time-consuming and costly for nonprofits, so licensing curated content from other sources may be worth your while to keep audiences engaged and interested.
Curating is an effective way to expand your reach, refine your brand voice, and build trust with audiences. Curation is particularly useful if you’re expanding your business; it allows you to share information relevant to the industry as well as find high-performing content that engages audiences.
Content curation starts with carefully selecting and verifying sources, making sure they not only add legitimate articles but are relevant and add value for your target audience as well. Don’t lead your readers down scam websites or displease them with subpar material!
MozBar provides an effective means of verifying sources with its quick overview of each website’s Domain Authority score – higher scores indicate more credible sites.
An effective way to check your sources is to view their social media presence. Many social channels offer content curation features that make searching and sharing articles simple and accessible.
Subscribing to industry newsletters is another effective way of validating sources and can keep you abreast of trends or content gaps that SEO research may not have discovered.
No matter the industry, it is always advisable to share the best-sourced content you come across via social media, email, or newsletter. Doing this can help build brand recognition, generate leads, and drive traffic to your website.
Setting a content curation and creation schedule will help ensure both pieces reach your audience on an even, regular basis – saving both time and energy, which is especially important if running a small business or operating a one-person marketing team.

Verify the Facts: Is 'The Keys to Content Curation' Reliable?

Verify the Facts: Is ‘The Keys to Content Curation’ Reliable?

Unlock the Power of In-House Expertise?

Curating content is the practice of collecting, organizing, and disseminating relevant material from multiple sources in order to increase brand recognition and boost social media marketing efforts.
Strategizing and scheduling content curation are essential components of effective content curation. They allow you to plan ahead and ensure you don’t miss any opportunities to share valuable posts that keep your social media updates fresh and relevant to your audience.
Research topics most relevant to your target market by using tools like Google Keyword Planner or surveys, then consider the competition and coverage levels of each topic.
Once you know which topics are engaging for your target audience, engage your entire team – content marketers, designers, social media managers, and beyond. Create a culture within the office focused on curating knowledge-sharing and sharing best practices about these subjects.
Your team should be able to locate articles and opinions from a range of sources, including major newspapers and industry magazines, as well as blogs and social media channels. Furthermore, thought leaders in your field can also be leveraged via these channels.
When curating content, it’s crucial that you credit its original source. Doing so will prevent plagiarism while giving credit to its original author for their hard work – as well as increase search engine visibility of curated pieces.
Content that conveys authority on a certain topic can help your brand stand out in search engine results pages (SERPs). It’s particularly crucial if you’re competing for first-page spots on these SERPs.
Not only will providing relevant content help your SEO, but it will also establish you as a trustworthy source in your industry – helping you stand out amongst competitors!
Repurposing content onto different platforms and channels allows you to reach different audiences more effectively, for instance, sharing roundup posts on Facebook and Twitter while adding videos on Instagram.

Unlock the Power of In-House Expertise?

Unlock the Power of In-House Expertise?

Unlock the Benefits of Content Curation?

Content curation can help fill any holes in your content strategy and build relationships with influencers who share your curated articles.
While there are tools that can make curating easier, it is crucial to select one tailored to your needs and track its performance so you can adjust accordingly.
Planning ahead can help ensure you’re consistently posting and curating top-quality content across social media channels and email newsletters. A content schedule could take various forms, from scheduling time in your calendar to using Hootsuite or Loomly tools for posting coordination.
An effective calendar should include major cultural events, recurring content, and important dates – this way, you can prepare the content and strategy in advance and engage everyone involved in creating them.
Once your schedule is in place, it’s a good idea to set a budget so that you know exactly how much is being spent on curating content. This will enable you to stay within your budget and plan more effectively.
As you start gathering content for your content curation strategy, it’s advisable to save links to your favorite sites with an app such as Pocket so they’re readily available later. IFTTT recipes allow you to save links directly into spreadsheets or Evernote accounts while automatically sharing them on social media channels.
Effective content curation relies on understanding what your audience needs and finding quality material, enabling you to establish yourself as a valuable resource within your industry and generate more leads.
No matter the size or nature of your business, understanding your audience is of utmost importance. Do this by engaging customers by asking pertinent questions and listening carefully and creating more intimate connections with followers by asking targeted follow-up questions that could turn them into loyal clients.

Unlock the Benefits of Content Curation?

Unlock the Benefits of Content Curation?

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