Some Tips for Creating Easy and Effective Website Blog Articles
By Tom Seest
When your goal is to make money online, and you’re using a blog as your brand’s home on the ‘net, you have to understand how to come up with and create a consistent flow of information with posts that attract and convert visitors into subscribers and buyers.
Some people struggle greatly with these tasks, but you can systemize the process so that it becomes second nature for you. Blogging is a great way to share information with your audience, and it can be a highly profitable endeavor, too.
If you feel like you’re suffering from burnout trying to stay competitive with your blog, you need to apply some proven strategies that simplify the process and help it all come together faster and easier for you.
Not only do you have to brainstorm ideas that will bring in an audience, but the content has to be well-written, comprehensive, and strong in the eyes of search bots and human visitors alike.
With the blog tips listed below, you’ll be able to save a significant amount of time and start publishing content that engages your readers and convinces them to take action on your advice.
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Table Of Contents
- How to Create a Reader Avatar for Website Blog Posts
- How to Choose the Right Type of Content for Website Blog Posts
- How to Outline or Mind Map for a Website Blog Post Topic
- How to Start with a Strong Hook for Website Blog Posts
- How to Find the Right Writing Style and Tone for Website Blog Posts
- How to Curate Additional Sources for Website Blog Posts
- How to Write Content That’s Easy to Skim for Website Blog Posts
- How to Add Multi-Media to Enhance The Message for Website Blog Posts
- How to Deliver a Strong Call to Action for Website Blog Posts
- How to Optimize the Content for Findability for Website Blog Posts
- How to Polish Up Finished Website Blog Posts
- How to Revisit Blog Content for Future Updates for Website Blog Posts
Whenever you sit down to craft content for your blog, the first thing you need to do is think hard about who you’re writing it or. You want to maintain this vision as you pull together relevant information and choose the words they’ll respond to the most.
Knowing your audience is key to creating content that resonates with your readers. If you can zero in on their needs, you’ll hit a home run with your blog posts. Many writers use reader avatars as a springboard for their content.
Start with the most basic information. This includes their biographic information, like their age and gender. Then branch out into more details, such as what level of education they’ve achieved, where they live, and how much they earn.
It’s very different writing for suburban middle-aged, female, college PhD-level readers who earn over six figures a year than it is writing for twenty-something, male, blue-collar workers earning minimum wage.
That’s not to say they can’t read the same content, but that your message and wording might be crafted to their personal preferences in terms of style and tone. You can go even further with your reader avatar, too.
Think about what their lives are like. What do they feel passionate about? What do they worry about? What hobbies do they engage in? All of this can help you pinpoint their pain points so you can provide the best solutions.
If they’re coming to your blog, they obviously have goals they want to achieve – what are they? Knowing their objectives can help you tailor your content to their needs. You want to put yourself in their shoes and tap into their emotions.
As you read back over your content, think about your reader avatar and see if anything feels out of place for their needs. That way, you’ll know you’re connecting with them on a deeper level.
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The next thing you want to do in order to churn out easy content is to have a list ready of the types of blog posts you want to use for your audience. There are many different types of posts, and each one has its own purpose for your audience.
Because many Internet marketers use blogging for profits, the first and most common post is known as a product review. Typically, many online entrepreneurs will simply gather the product listing or sales page bullet points and turn those into a product review that basically regurgitates these facts to the reader.
Your blog post needs to do more than that. They’re not looking for you to restate something they can read elsewhere. They’re looking for a summary of your insight and opinion about whether or not they should make the purchase.
They want you to pull from your own experience and use your expertise to help guide them in whether or not they should be spending money on this particular product and, if not, what they should be looking at instead.
Another type of blog post that is popular among readers is lists. Usually, these are numerical lists, and they go over well with search engines and print publications as well as consumers.
If you don’t use a numbered format, you can use a bullet format, but the key is to provide your readers with quick and easily digestible information using a list of tips, hacks, ideas, etc.
There’s no set number when you’re using a list for a blog post. You can choose the top three tips or 357 – and both of these have their own benefits. When you have narrowed down information to the top three, it serves your reader well by giving them the best of the best – and if they get a list of hundreds of tips, then that too is a benefit to their life.
Many of your blog readers are going to appreciate it whenever you post some sort of online tutorial for them on your blog. These step-by-step guides let your readers know how to do something that will eliminate a pain point for them or help them achieve a goal.
If you can emphasize the number of steps and keep it low, that will be an even more attractive link for your prospective reader to click on. For example, a six-step process to building your own business online is far more attractive than a 100-step process.
A case study is another popular form of blog content that you may want to use. With a case study, you may or may not be combining a step-by-step tutorial with the end result, or the end result may be what you are discussing on its own.
With this format, you’ll be sharing a real-life walk through of how you have used a certain strategy or tool in order to achieve the results that you wanted. If you did not achieve positive results, your readers would want to know that, too.
Interviewing others or inviting them to submit guest blogs to your site is another good way to pique the interest of your readers. Whenever you pull in another niche expert and allow them to share their advice and insight with your audience, it shakes things up for your audience and makes them appreciate you finding the resource for them.
This photo was taken by Oliver Sjöström and is available on Pexels at https://www.pexels.com/photo/two-person-carrying-black-inflatable-pool-float-on-brown-wooden-bridge-near-waterfalls-1020016/.
The third way you can create effective blog content is by taking the time to outline or create a mind map for your topic before you begin writing it. This helps to ensure your content is comprehensive, and not missing any important elements.
It also helps you fly through the writing process with ease because it’s all mapped out for you, so you do not have to brainstorm along the way. Your thoughts will already be organized in a logical manner.
It’s really up to you whether you prefer a traditional outline or a mind map. There are free and paid mind mapping tools online that you can use, like Mind Meister. Or, you can even use a pen and paper.
An outline looks like a list with main topics and sub-topics, while a mind map looks like a diagram, with the subtopics branching out from the main ones and expanding from there.
Using this strategy to plan and organize your content also ensures it will be easy to navigate for your readers. You’ll be able to rearrange information so that it makes sense and flows from topic to topic.
To outline and map your ideas out effectively, start broad and drill down with your topics. You want to take larger concepts and break them down as much as you want for your comprehensive blog post.
After you create your mind map or outline, glance over it and look at places that still need to be expanded on or anything that needs to be removed.
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A hook is so important to writing an effective blog post. Not only does it impact your reader, but it’s the first snippet of wording people will see whenever your website is shown in the search engine results page listings.
You only have a few seconds to hook a reader. They won’t give your content much more time than that before they either decide to read more or click away and find something better.
You want to spend an ample amount of time on your first sentence so that it has a strong impact and makes them want to see more. The way to do that isn’t to trick the reader or use some sort of clickbait.
You can achieve the same results with an honest and transparent approach. That first sentence is going to let the reader know what to expect, and they’ll either be intrigued, excited, or even angered – which also makes them eager to read on.
There are many ways to create a hook. You can shock them with a statistic or little-known fact. You can pose a question. You might even make a strong opinion statement that makes them want to read on and see why you think the way you do.
You might start out with an emotional story that makes them invested in what you’re going to share next. Or, you can even lead with a statement or quote from someone else that makes an impact on the reader.
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The next tip you want to implement when planning and writing your blog content is to figure out which style and tone you want to use in your upcoming piece. The words that you choose to use in your content are going to determine how your readers perceive your message and whether or not they are going to comment on it, engage with it, or take your advice.
Let’s take a look at writing style first. You definitely want to go with your own personality and style that you feel most comfortable with, but you also need to think about the best way to write in a way that will reach your audience.
For example, if your natural writing style is very formal, and you tend to use complex words and long sentences, much like an academic paper, your audience may have difficulty absorbing the information that you are presenting.
You may need to try to keep your style a bit more informal so that your language is simplified and the sentences are shorter. You want blog content to be conversational as opposed to academic, but it shouldn’t be so casual that it becomes difficult to read because you are using too much slang.
Next, you have the tone of your blog post. Your tone might be serious or humorous; it might be caring or motivating. You may have a goal of persuading your audience by using a tone that is almost argumentative, without being offensive.
When you write your blog content, think about how the reader, who doesn’t know you or your intentions, is going to take the words and translate them into an effective message. If the words you have chosen might inflame their opinion of you in a negative way, then you need to rework your wording before it goes live.
Write What You Know When it’s time to begin fleshing out your ideas into a full content piece, you always want to start with what you know. You can go back and fill in the gaps later, but take time, in the beginning, to get everything out of your head and onto the post.
Start by delivering the stories that you have to share about the topic, the facts that you know about it, and any personalization and opinions that you want to share in this particular blog post.
You can go back later to add additional information, and at this time, you can even clarify certain details that you know you want to share, but you may need to fortify with some sort of facts and figures that you research.
Write your blog post as if you are detailing the information for a friend. You will write in a conversational manner and include all of the information that you feel is important for someone to know.
Writing things from your personal point of view will come across as genuine and authentic to your readers. Many online entrepreneurs, unfortunately, start in the opposite way, compiling a bunch of impersonal facts and sources, and by the time they are finished with their content, it reads like a dry and boring piece.
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Once you have shared your story, as if you are writing friend to friend, then you can go back and curate additional sources that will enhance your original blog post and make it more informative and valuable to your target audience.
Adding data such as research or statistics that can show why your personal viewpoints are the way they are is a smart way to get readers to agree with you. All you have to do is curate information wherever it is logical and needed within your own post.
Curating content is when you gather information from other sources, whether it is a quote, an image, or an excerpt from a book – and you share it with your readers as a way to supplement your own information.
Once you have shared a snippet of curated content, you add to it by giving your thoughts on the information that was gathered. You also want to make sure that you always link back to the original creator to give them credit.
The key to making curation work in your favor is to make sure you are not only choosing relevant information that will make sense as something needed to fortify your own post but also to source them from reputable places.
By including the hyperlink back to the original source, you’re letting your readers know that they can go through that link and verify whatever information you have just shared with them.
If you stumble upon a piece of content that is too large for you to share with your readers, you can always extract a small portion of it to share and include a link with a message letting readers know they can go absorb the other content in its entirety.
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Another tip that is going to help you create content easily is to focus on the experience your visitor will have when they land on your blog and see a block of information they want to consume.
As much as we would love to think that all individuals come to our blogs excited to read every word we post, the truth is, most people are limited in time, and they want to skim information whenever possible.
You can still achieve your goals of informing and educating your audience by using content that is organized in subheadings and bullet points. This makes it easy for them to quickly skim and find the sections that are most relevant to their needs.
For example, even in this very report, you might be able to look at a table of contents and see certain subsections that you feel you need more information about, and it’s nice to be able to go straight to that section.
Not only is it better in terms of how it serves your audience with navigation, but it also appears more visually appealing to your visitors when they see text that is broken up rather than one large blog post.
Even if you don’t use bullet points, you can still organize your information and subheadings, and when writing the content, use short paragraphs that are approximately 3 lines each rather than half a page.
Whenever something is extremely important, you may want to use bold text, but make sure you don’t overdo this feature. People will click away if they land on a blog post and see dozens of bolded words and phrases.
One thing that can deliver more value for your readers is when you share certain information in a multimedia approach. Many bloggers rely solely on text to convey their message.
Using images and video is a great way to make your blog post more visually appealing and help garner more engagement. Not everyone likes to sit and read big blocks of text. If you can include information such as social quote posters, infographics, and embedded videos, it will allow more people to explore the information you are sharing.
It’s also a great way to break up text if you have a long, pillar blog post. Sometimes, if you have a lot of text, you can add an embedded video to cover a certain part of the information, giving your visitors a short break in reading.
Another reason why you want to include these multimedia elements is that when your blog post is deemed worthy by your visitors, and they want to share it on social media platforms, the images and videos will show up in the feed, drawing more attention to it.
When choosing the kind of multimedia you use in your blog posts, make sure they are relevant to the message and use the correct tone. For example, if you are writing a serious and emotional blog post, you don’t want to put a funny meme right in the middle of the content.
You can find free images to use online, you can buy stock images, or you can create your own images using a tool like Canva. You can share something as simple as a quote or create an infographic that delivers the data to your readers in a visual manner.
With videos, it’s always best if you choose a video that you created to embed in your post. However, if you don’t have anything about that topic, you want to find a video made by a creator who has a good style and delivery of the information.
Make sure that whenever you use images and videos in your blogs, you optimize them by using keyword-relevant file names and reducing the size of the file through compression so that your pages still load quickly.
This photo was taken by Alex Azabache and is available on Pexels at https://www.pexels.com/photo/low-angle-shot-of-a-person-swinging-on-a-rope-tied-to-coconut-tree-3250362/.
After you have written and formatted your blog content, you’ll want to implement a step that requires you to focus on crafting a strong call to action. No matter what type of content you are writing or what your tone and style are, you will have some sort of goal in publishing it.
You first have to think about what next step you want your readers to take. For example, you may simply want them to sign up to your list to download a freebie. Or, you might be selling something in your blog post, and you want them to click on a link and use a discount code before it expires.
There are times when your call to action will be easier to convince your readers to do. Instead of spending money or handing over their contact information, you might simply ask them to share your blog post with others or leave a comment below.
When you write your call to action, don’t be too long with your wording. Be short and to the point, and use action verbiage. if you want to format it so that it’s bold or stands out in some way, you can do that too.
In some way, your call to action needs to convey a benefit that they will receive when they take your advice on the next step. Sometimes, it might make sense to use a sense of urgency if the call to action you want them to participate in is to purchase something that is on sale or available for a limited amount of time.
By spending time creating a strong call to action, your readers will feel relief that they know what to do next period. This will make them trust you in providing them with direction and guidance.
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When the content is fully written, you want to go back and optimize it for findability in search engines. Even if your primary goal is to cater to the needs of your readers, you still don’t want to ignore search bots when they come to your blog to index the content.
They could help you gain organic traffic. So what can you do to optimize the content so it gets found by more people? Start with the use of keywords. You want to use them in a headline that is transparent about what your content is about, but also catchy and intriguing.
The keywords also need to be woven throughout the content itself, but not in such a way that they’re stuffed unnaturally. Use them in the subheadings, too – as well as in the anchor text if you’re linking elsewhere.
The links you use should interlink the pages of your blog, as well as link out to other valuable resources. If you link out in a product review post, Google now wants readers to get multiple options, so create more than one link to different places they can buy it.
When you have finished optimizing the content, create a meta description to use as a summary for your post. This will show up on the search engine results page and can sway people to click on your link.
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Everything should be ready to publish now. But there’s one more thing to do before it goes live – edit and polish it to perfection. Proofreading is something few bloggers take time to do, and it can make the experience for your visitors a negative or positive one.
Your work will read better, get shared more, and garner more engagement. People aren’t just looking for typos, spelling, and grammatical errors, either. They’re going to fact-check you for the accuracy of your information, so double-check to make sure that what you claim is true.
You don’t want to edit immediately after you write your post. Set it aside for a short break before you come back to it. You can then have a program read the post to you or read it out loud yourself if you prefer.
Doing this helps you find errors that your mind has a tendency to gloss over when you’re silently reading. Notice places that need to be dumbed down or enhanced with more explanation.
Once it’s ready, make it go live – and watch for feedback from readers who comment or contact you with their opinions on your piece. Those will range from kudos to arguments to FYIs about an error you made, so pay attention and respond accordingly.
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While the actual content creation process is over, your job isn’t. Take this tip as some advice on how to maintain your position as a niche leader and secure your spot in the search engine results pages.
From time to time, go back to each blog post and see how you can update it. Some things will be outdated and need to be removed or revised. Other new information may have arisen that you now need to include.
You might have changed your opinion or viewpoint on the topic and need to add an update to clarify your current thought process. Make a schedule specifically for refreshing your blog content and check for the items mentioned above, along with broken links that may need to be replaced.
If you now know of new resources to curate and credit, add those. This task will help with your search rankings, and humans who land on the piece at a later date will appreciate finding up-to-date information that isn’t a waste of their time.
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