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Tips for Quick and Easy Content Idea Strategies for Website Blogs

By Tom Seest

What Are Some Quick and Easy Content Idea Strategies for Website Blogs?

As an Internet marketer, you have a lot of tasks on your plate. One of the most time-consuming ones is content creation. On a daily basis, you have to come up with content for your blog, emails, social media profiles, lead magnets, info products, and more.
If you are not adept at research and creativity, you may struggle with this task. You will need to have a way to come up with fresh ideas on a regular basis so that you can compete for the attention of your target audience.
Some of the ideas that you come up with will be slants on evergreen topics, while others will be based on trends and news. By knowing how to easily tap into an idea bank, you will be able to craft content that attracts the right audience and engages them to convert for you.
Not only do you have to be creative with your ideas, but you have to be strategic so that the content you’re creating aligns with your goals and also the needs of your readers and viewers.

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/young-ethnic-woman-with-laptop-on-knees-recording-podcast-at-home-6953880/.

How to See What Content Topics That Lead to Events for Website Blogs

If organizers are taking the time and investing their money to create an in-person event or even a webinar, it stands to reason that the topics that will be presented are of major interest in your niche.
You can go to the listings for various events in your niche and look for inspiration for your content based on the agenda that you see for each day. You can look at the angles people are using, identify patterns for certain topics, and look at the compilation of the panel to see what each person specializes in.
Not only can you look back on previous events that were held, but you can stay tuned into future events so that you can be cutting edge with your content and put out information that you know is going to engage people before they even attend something officially.

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/smiling-black-woman-working-on-laptop-at-home-6953924/.

How to Pay Attention to Competitors For Content Ideas for a Website Blog

If you ignore what the competition is doing in your niche, when it comes to content development, you will be left behind. You have to keep an eye on what they are posting on their blog, what they are sending out in their email autoresponders, and what they are sharing on social media so that you can make improvements to your own content development.
You’re not just looking for the topics themselves. You are looking to see what tone and style they’re using and how that results in engagement from their visitors. You also want to look at what kinds of products they are promoting and how they are encouraging people with a call to action.
If all of your competitors are talking about something, and you have not yet addressed it, you’ll be able to quickly repair that issue. Likewise, you’ll be able to pinpoint things that are not being covered by the competition so that you can step up and serve the needs of your audience with information about that.

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/woman-writing-in-notebook-while-freelancing-with-laptop-7034448/.

Because you have to stay on top of news and trends in your niche, it pays to have this information compiled in one place for you so that you don’t have to go out and search on many different platforms.
These days, information is changing at a rapid pace, and you can have this sourced and delivered to you in your inbox using a tool like Google Alerts, which is a free service that allows you to pick a keyword or topic and have information sent to you that matches your search criteria.
You’ll be able to set up the frequency with which you receive these notifications so that you can have up-to-date information whenever something new is published. Or, you can use a tool like Feedly or another news aggregator that will compile information that you want on a specific topic from sources that you deem qualified to deliver information to you.

This photo was taken by Pavel Danilyuk and is available on Pexels at https://www.pexels.com/photo/woman-in-white-turtleneck-sweater-using-silver-macbook-7120881/.

How to Leverage Different Search Query Tools for Content Ideas

There are different ways you can search for information for your content needs. Many people simply rely on a keyword tool, and this is certainly one effective way that you can find out how consumers are searching, what volume they are searching at, etc.
Keyword tools are not the only way you can find information about what people want to know. For example, you can go to Google and type in your niche topic and scroll down and look at the People Also Ask section.
Google also has an area at the bottom of the page called More Searches that will deliver additional information that is related to your main keyword or phrase. In addition to search engine and keyword tools, you can also look directly on social media to find out what people are interested in based on the use of hashtags and observing the engagement and sharing that certain topics get.
It’s best if you can use a variety of tools to conduct your research so that it will deliver information that helps you create more thorough content. This is what Google and other search engines are looking for whenever they are indexing and ranking content.

This photo was taken by Sam Lion and is available on Pexels at https://www.pexels.com/photo/cute-curious-cat-watching-video-on-laptop-sitting-on-couch-6001385/.

How to Put Out Feelers for Topics to Write About For a Website Blog

You don’t have to go looking for information about what your target audience needs and wants in terms of the content that you are creating. Sometimes, you can just ask them. Whether you post a poll or question on your social media, send one out in an email, or ask a question on your blog, you can get feedback that will help you create content that is in demand.
Another thing you can do is use a tool like SurveyMonkey that will allow you to ask multiple questions, give your participants different options to answer and present the data to you in a way that you can easily apply to your business for improvements.
If you go this route, and they have taken the time to answer your questions for you, you need to make sure that the next thing you do is take the results of the survey and create content so that they know you have listened to their needs.

This photo was taken by Liza Summer and is available on Pexels at https://www.pexels.com/photo/pensive-ethnic-shopper-with-debit-card-and-laptop-on-bed-6347709/.

How to Turn An Old Content Post Into Something New

One quick and easy way to get new content is to take the old content you have created and repurpose it into new slants and media formats. For example, you can slant your content that is addressed to seniors into a new slant for younger audiences or a piece that is written for men and turn it into one that is focused on women’s needs.
You can also repurpose the content so that it works well for you in different styles. If you have written numerous emails or blog posts about a specific concept, you may want to compile those and turn them into an eBook.
Or take the opposite approach, and take an eBook and break it down into individual blog posts and emails. You can also repurpose your content in different media formats. For example, a text blog can serve as a transcript for a video or podcast.

This photo was taken by William Fortunato and is available on Pexels at https://www.pexels.com/photo/positive-multiethnic-students-working-together-on-laptops-6140697/.

How to Use Artificial Intelligence Tools To Brainstorm Quickly

While some of your competitors are probably sabotaging themselves by relying on artificial intelligence to simply create content for them, you can use it in a more ethical and savvy method by having it help you with content ideas.
You can tell the Artificial Intelligence tool what your audience is and what niche topic you write about – and ask it to come up with ideas for slants on content that will serve their needs. You can even tell it your ultimate goal with the content, and it can help you brainstorm ideas that attract an audience.
Another thing you can do is have it analyze a competitor’s blog and tell you what slants they’re writing and give you ideas that can compete with those topics. Or, you could take a high-performing post on a competitor’s blog and ask the Artificial Intelligence tool to give you a better slant that can outperform it.
By using some of the strategies above, you’ll be able to tap into a well of ideas anytime you need to create new content that can be used for text, video, audio, or even infographics!

This photo was taken by Sam Lion and is available on Pexels at https://www.pexels.com/photo/woman-working-on-laptop-with-coffee-cup-6001235/.