Unlock the Power Of Content Curation
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Rohit Bhargava, an expert in global marketing strategy and digital transformation, describes content curation as the practice of continuously finding, gathering, and curating online material for specific issues or campaigns.
Content curation is an integral component of social media and learning strategies, so here’s an episode of the Leading Learning podcast that delves deeper into this essential skill!
Table Of Contents
As in any business environment, keeping up with trends and monitoring competitors are of vital importance for small business owners. Social media and other trending topics offer great ways to stay current while keeping an eye on them too.
Though it may seem daunting, spotting trends is key to making your brand more desirable and profitable in the long run. Not only will it set your company apart from its competition, but it will help you develop unique marketing tactics to stay ahead of them as well.
Rohit Bhargava, author of Non-Obvious: How to Think Different, Curate Ideas, and Predict the Future, argues that trend spotting is an invaluable skill that anyone can develop. Trendspotting involves monitoring industry activities closely, being able to observe behavior patterns unique to your customers, and understanding economic and environmental shifts and their effect on consumerism.
Practice makes perfect when it comes to being able to spot trends. Reading extensively, watching social media feeds and news broadcasts, subscribing to podcasts, and keeping an open mind are all ways you can boost your ability to recognize emerging trends within any industry.
Monitoring the market and staying abreast of trends may seem like a daunting challenge, but anyone can gain an advantage by being open-minded and willing to learn. By becoming immersed in an ever-evolving environment, you’ll be able to spot when something new or trendy emerges and be among the first ones to act upon it before others do.
To identify trends, look for three elements: an idea, impact, and acceleration. The idea should describe an observed shift in culture, business, or behavior succinctly; its impact should reach across different domains, and its acceleration must surpass those seen elsewhere.
Once you identify a trend idea, make a note of where it was discovered and write it down before returning later to gather evidence in support of it and expand into a larger pattern.
Idea spotting can be an invaluable way to expand your creative abilities, and there are many books dedicated to this subject. Here, author Rohit Bhargava provides some invaluable strategies for finding fresh concepts.
This book is ideal for creatives as well as businesspeople looking to improve their creativity. Packed with real-life examples and action steps that show readers how to identify potential big ideas, this guide offers readers everything they need to get ahead in the game.
An effective way to identify trends is by paying attention to your surroundings and surrounding media sources – this could include news articles and TV broadcasts, as well as sources like social media. Once spotted, use your imagination to come up with ways to apply the trend to your own life.
Take time to notice even small details can have a big impact on your ability to recognize trends. For instance, when viewing movies or commercials that contain memorable lines or ads, take notes and record them in your notebook.
An effective way to recognize trends is to pay attention to how others in your industry are faring, particularly if you’re trying to launch or create something new.
If you are developing an iPhone app and your competitor is releasing an iPad version of it, it may be wise to see if yours can outshine theirs.
As you seek inspiration, try compiling a sketchbook filled with everyday objects from around you as a means of getting your creative juices flowing – it will be exciting to see what comes of this!
Rohit Bhargava is an esteemed trend analyst and author who specializes in innovation and social media marketing. He founded The Non-Obvious Company at Georgetown University and published eight books before giving keynote presentations at events worldwide.
Content Aggregation refers to the process of collecting and displaying relevant data in one location. Aggregators can be useful tools for businesses that wish to provide their customers with comprehensive knowledge on a topic; the best aggregators will gather the latest and most pertinent content and display it for users to easily reference.
Businesses and marketers frequently utilize content aggregators to increase their visibility online and reach a broader audience, thus increasing conversions, sales, and client retention rates and providing them with insight into what interests and pain points exist in their target audiences. In turn, this provides opportunities to produce more valuable content that meets reader demands.
Blog Engage, Curator, Feedly, Flipboard, and Taggbox are among the leading content aggregators used by marketers to find the latest news stories, social media posts, images, and videos about their brands.
Content aggregators have often been accused of using copyrighted materials without authorization or fair use, so it’s wise to confirm the legality of materials you plan on collecting before publishing them on your website or otherwise making use of them in any capacity.
Curation is an advanced form of content aggregation that involves filtering, reformatting, and explaining information to your target audience. The goal is to present them with the most pertinent, useful, and engaging data on a certain topic.
Curation requires more skill, time, and research to plan and execute, yet can have greater effects on search engine rankings while aiding company expansion.
Content curation requires providing original and relevant material that can be shared across various platforms and channels – be it blog posts, newsletters, or videos. Content curation is an invaluable way to expand your online presence and boost Google rankings for your company.
Content aggregation can be an invaluable marketing strategy, as well as an excellent way to stay abreast of trends and ideas in their field. Plus, sharing relevant articles with audiences helps them learn more about you and why what you do is so crucial.
As content continues to increase on the internet, identifying and providing quality information to your audience has never been more crucial. Therefore, understanding content curation and its role in your marketing and sales initiatives are crucial steps for success.
Curation is the process of selecting and curating the most pertinent, high-quality content available for your target market. Curating content helps build connections with target markets, demonstrate authority, build trusting relationships, and expand opportunities for new business.
Curating content relevant to your audience can increase traffic to your website, generate leads, and strengthen brand recognition – particularly useful if you want to establish yourself as an industry expert.
Curating content derives its inspiration from museum curators who select, analyze, and arrange objects into exhibits that capture people’s attention. Curators have long used this approach in creating worthwhile museum experiences for visitors.
Curation in the digital sphere typically refers to online social networking sites that allow individuals to share dynamic content among themselves; these platforms enable people to exchange dynamically created pieces – but some experts consider just aggregating and dispersing information as not truly curating it.
Curation requires professional expertise; simply compiling and sharing information does not qualify as curation.
As our attention spans shrink, it has become harder and harder to provide high-quality content that resonates with audiences. Because of this, content curation may offer a viable solution as an alternative to writing original material yourself.
By using webinars in an effective and cost-efficient manner, they can serve to connect audiences with relevant industry or job information while encouraging their employees to remain up-to-date with trends and techniques.
As the internet continues to evolve and grow, content curation will become an ever-more powerful strategy for marketers and sellers looking to connect with target customers and stay ahead of an increasingly competitive marketplace.
Please share this post with your friends, family, or business associates who run website blogs.