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An Overview Of Blog Footers for a Website Blogger

By Tom Seest

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

People browse websites frequently in search of relevant information, often finding what they need in the footer – a feature that can be especially beneficial to small businesses.
Organizing information into distinct categories and using visual icons are effective strategies for keeping website footers from appearing too cluttered. Pranjal Kaila provides a search tool in his footer that’s clearly differentiated by using a divider.

What Does a Blog Footer Mean to a Website Blogger?

What Does a Blog Footer Mean to a Website Blogger?

Many website owners treat their footers as an afterthought for copyright information and disclaimer links, but when done well, a great footer can not only increase site engagement but also boost search engine rankings and grow subscriber lists.
Begin by including a link to your blog’s most recent post in the footer, followed by an invitation for readers to subscribe to your newsletter and keep up-to-date. This gives you an opportunity to promote new material – which could prove especially valuable if your site sells products or services.
Footers provide the perfect opportunity to showcase your logo and highlight its significance in relation to your brand. They can also serve as an entryway into additional pages like terms of service and privacy policies. The Center for Humans and Nature uses an understated treatment of its logo in its footer to emphasize its mission.
One way to attract more visitors to your posts is to make finding what they need easy for visitors. For instance, the Smalley Steel Ring footer comes equipped with an effective search feature, making finding products they are interested in effortless.
Footers can also be used to highlight important links or display custom code, like banners or widgets. An ideal solution would be using Jetpack’s Footer Builder plugin so that you can easily customize your footer in just a few clicks.
Don’t be intimidated to show off your unique personality through creative footer design! Footers provide an excellent opportunity for bloggers to stand out from the competition by showing their individuality. Use your footer as a platform to include search bars or email signup forms tailored specifically to your blog, as well as popular blog post lists designed to entice new subscribers and encourage further reading. Just ensure that any information placed there provides real value to readers; otherwise, it will appear cluttered and disorganized. Ideally, footers should be easy to navigate and provide a clear view of the content available within.

Is a Blog Footer a Place to Promote The Latest Content?

Is a Blog Footer a Place to Promote The Latest Content?

Footers of emails provide an ideal space to add important links, sign-up forms, and contact details that can help build your list and drive readers towards sharing content from you. Incorporating this content also ensures your emails bypass spam filters and get delivered to recipients’ inboxes; additionally, you can use this area of an email footer to request that recipients whitelist your address.
An effective footer design can increase the chance that email recipients read and act upon it, as well as add professionalism and credibility to your brand. In addition, footers can also serve as promotional opportunities for blog posts or events you have going on.
Add visual interest and draw more visitors by including images in your blog footer. Also, make sure that there is a call-to-action that directs site visitors towards taking the next step, like contacting or subscribing to your newsletter.
Add a social media icon in the footer to encourage visitors to follow you on Facebook, Twitter, or Instagram – perfect for promoting blog posts! Additionally, include links to these accounts in email signatures for even greater effectiveness.
Your email footer should include more than just an unsubscribe link: it should also provide subscribers with easy access to your preference center and mailing address, making it simpler for them to opt out of future emails and change their preferences quickly and efficiently. This best practice can prevent emails being marked as spam while simultaneously engaging subscribers more with your company.
Atlassian, a project management software company, includes a link in their email footer to allow subscribers to set the frequency of emails from them. They also include their social media handles, community links, and office addresses – something required by law in certain European countries and can help build reader trust in your business.

Is a Blog Footer a Place to Build an Email List?

Is a Blog Footer a Place to Build an Email List?

Footers provide more than just an entryway to your blog posts; they’re also the ideal spot for promoting events that matter to readers – like special offers, giveaways, or any announcements that keep visitors coming back. For instance, Mood Furniture features a time-limited free shipping coupon code in its footer that needs updating often in order to remain effective.
As part of your website’s promotion strategy, adding a signup form for your newsletter in the footer is an effective way to expand your email list and keep visitors up-to-date with any new posts. Depending on your preferred plugin or embedding method, signup forms can be added directly into HTML within the footer area.
Footer areas make a perfect location for newsletter sign-up forms because they’re visible across every page of your site and won’t annoy visitors like pop-up boxes do. Furthermore, this subtle method won’t interrupt the flow of content either!
Your footer should stand out with visual elements such as images and customized fonts to capture visitors’ attention quickly, helping them quickly access what they’re searching for. ProBlogger uses gradient backgrounds, visual icons, and purple text in its footer for easy navigation by visitors.
Footer content includes a disclaimer or privacy policy as a requirement of many websites, such as real estate and medicine sites. To meet this standard in an effective way, be sure to create a clear and concise format, linking back to your full legal disclaimer for each page of the website.
Consider including a search tool in your footer for visitors to quickly locate the information they are seeking – particularly on sites with large content. However, keep in mind that footer text does not carry as much weight with Google; thus, you should avoid too many keywords being included there.

Is a Blog Footer a Place to Promote Events?

Is a Blog Footer a Place to Promote Events?

While not required by law, copyright notices can serve as an excellent way of notifying others that you own your content and protecting yourself against legal claims for infringement or other issues. A typical copyright notice typically features a symbol (c), year of publication, and name of the copyright owner; for instance, the NPR website includes one in its footer.
The footer of your website provides an opportunity to reinforce your brand’s mission and values, provide important company details like contact info or links to social media sites, and include important messages or updates for site visitors. Many visitors might overlook this section, yet it remains an effective place for including important messages and updates.
To captivate visitors’ attention, add an engaging photo or unique design element to your footer or use an easy-to-read font so the text is easy for readers. A colorful background may also help draw their eye. Plus, website footers make great places to display company logos and taglines!
Footers can be an ideal place to include signup forms for email newsletters or promotional material, as well as links to terms and conditions or privacy policies. This will allow you to build your mailing list and keep readers engaged with your blog.
Footers of websites can often go overlooked, yet they provide an ideal space to display a copyright notice and state the purpose of your site, like “The goal of this blog is to inspire and encourage you.” Additionally, blog footers may contain links for subscribing to newsletters, following authors on social networks like Twitter or LinkedIn, or engaging your visitors via interactive experiences like the one seen at Mood Furniture, which features an animated footer, making their message crystal clear to visitors.

Is a Blog Footer a Place to Include a Copyright Notice?

Is a Blog Footer a Place to Include a Copyright Notice?

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