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Master the Art Of Content Curation: Insider Tips and Techniques

By Tom Seest

What Is Content Curation For A Website Blog?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Curating content is both an art and a skill that requires human interaction. Curation should provide more than simply information; instead, it should provide context that adds value for the audience.
Curating content can be an effective way of sharing knowledge with your target audience and building relationships within an industry, but it must be conducted ethically and legally.

What Is Content Curation For A Website Blog?

What Is Content Curation For A Website Blog?

Are You Practicing Ethical Curation?

Content curation is a crucial element of any effective content marketing strategy, providing your brand with an opportunity to provide relevant, engaging content to their audience while simultaneously building thought leadership in the industry. However, you must adhere to certain key guidelines in order to make sure it’s ethical and legal.
Ethical content curation involves finding and sharing high-quality, relevant articles that are ethical for your audience. Curation can also serve as a great way to build relationships with other content creators and drive traffic directly to their websites.
Wherever possible, it is also crucial that the original author and source be acknowledged to prevent accusations of plagiarism or copyright infringement.
Content curators who fail to give credit where credit is due often end up flagged for plagiarism – an unacceptable practice.
Before publishing any curated content online, it is always advisable to run it through a strong plagiarism checker to ensure it will not be flagged and thus help to reduce penalties or other issues in the future.
Give credit where credit is due by including a link to the original article or blog post in your content description. This will make it easier for your audience to locate its source and gain further insights into the topic you are covering.
Ethical curation requires careful thought and planning, but can be an invaluable asset for your business or organization. By creating content in line with ethics standards and working to establish yourself as an authority within your field, establishing relationships with content creators, and driving traffic directly to your website; ethical curation can become a great weapon in your arsenal!

Are You Practicing Ethical Curation?

Are You Practicing Ethical Curation?

Is Your Content Curation Relevant Enough?

Content curation can help ensure that you deliver your message directly to those most in need of it. Skilled curators can filter and select only relevant material, saving both teams and organizations both time and energy while increasing engagement levels and driving leads.
In 1986, Dan Sperber and Deirdre Wilson developed a theory of relevance based on the idea that all statements convey the presumption that their optimal relevance exists somewhere. From this framework, they proposed that inferring relevance from an utterance was determined by evaluating its implications and how those implications may be altered by other statements or experiences.
Relevance is a cornerstone of human reasoning and frequently serves as the deciding factor when defining what matters. Additionally, this concept is central to problem-solving in real-world applications like plumbing.
Content must be both relevant and informative if it’s to provide maximum value to your audience, while helping generate leads and increase sales.
To accomplish this goal, it’s essential to know what criteria will guide your information curation process and how you plan on presenting the content to your audience. This can be accomplished using different approaches such as social media postings, emails and newsletters.
Content curation should ultimately be decided upon by you and your team, using principles such as relevancy, timeliness and shareability as guidelines for creating content that resonates with your target audience. No matter if it’s one person marketing department or large enterprise; these guidelines will help create and distribute useful and pertinent material to them.

Is Your Content Curation Relevant Enough?

Is Your Content Curation Relevant Enough?

Are You Staying Ahead of the Curve with Timely Content Curation?

Content curation is the practice of selecting material most relevant and suitable to your audience, sorting through an abundance of information in search of relevant pieces that will engage and convert viewers. When done effectively, content curation can become one of the most potent tools available for online marketing.
An effective curation strategy takes an holistic approach, covering every facet of your business and marketing plan – this might include blogs, social media channels, newsletters and automated marketing platforms.
Consumer-focused content creation also involves crafting and disseminating quality material that your target consumers find invaluable while adhering to any ethical or legal requirements in doing so. For instance, it would not be ethical or legal to copy other people’s work without their approval or crediting them as the original source.
Timeliness is another essential aspect of content curation, much as it would be in stock analysis rating systems, which rank stocks according to their expected price performance over the next six to twelve months.
Curating original content rather than simply reposting other people’s is an effective way to attract and retain new customers while building brand credibility and providing insight into what your target market wants and expects from you.
Utilizing this data, you can identify gaps in your own information stream and then create content to fill them. Curation allows you to set yourself apart from competitors by offering unique combinations of diverse insights from trustworthy sources.
Curated content can help establish your organization as a thought leader in its field while simultaneously building trust and credibility with target consumers through highly engaging communications.

Are You Staying Ahead of the Curve with Timely Content Curation?

Are You Staying Ahead of the Curve with Timely Content Curation?

Are Your Readers Sharing Your Curated Content?

Sharing information via social media is a proven method for increasing brand recognition, visibility, and online influence. Sharing can also generate leads and drive conversions by reaching a wider audience – but creating and disseminating high-quality, relevant content on a consistent basis may take more time and energy than anticipated.
Content curation is a strategy that enables you to leverage other people’s hard work in order to build an online presence. It involves finding, compiling, and publishing online content already present on the internet in an appealing and easily digestible manner.
Curated content not only allows you to connect with your target audience, but it can also establish you as an authority in your industry by filtering through vast amounts of information to find only the highest-quality and most pertinent articles online.
If you are curating content to share on social media accounts, tag the authors so they can get in touch with you directly and discuss potential marketing opportunities. This will strengthen the relationship between yourself and them and may even result in co-marketing arrangements!
Curata Research recently conducted a study that demonstrated “enlightened” marketers use a content marketing mix with 25% curated content in addition to original, in-house work and syndication. Finding the appropriate balance of curated and in-house work can increase online presence, build brand recognition, and boost engagement levels.

Are Your Readers Sharing Your Curated Content?

Are Your Readers Sharing Your Curated Content?

Are You Leveraging Social Media for Effective Content Curation?

Content curation is an integral component of an effective content marketing strategy, providing brands with an opportunity to create engaging pieces that draw in new audiences and raise brand recognition. Curation also gives marketers more exposure and builds credibility by sharing content from other sources.
Curating valuable, relevant, and timely content can be an arduous task; however, understanding its principles and using them wisely can have an enormously positive effect on your business.
There are various strategies available to make the process of article hunting simpler and more effective. Start by using tools that enable you to search for articles based on keywords, industries, or any other factor relevant to you.
Create and share curated collections of content on social media to reach your target audience, such as topical or TL;DR content summaries, image-based posts, and more. It is key that each social media post fits well within its respective platform’s guidelines.
Instagram requires image-rich posts in order to capture an audience, while Twitter favors succinct, short posts that provide vital information quickly.
Make sure to add your personal insight when sharing curated content on social channels – this will add an authentic and personalized feel.
The goal of content curation should always be to find high-quality and relevant articles that can expand your brand. By adhering to six principles for creating engaging pieces, you can more likely draw in new audiences while improving overall marketing efforts.

Are You Leveraging Social Media for Effective Content Curation?

Are You Leveraging Social Media for Effective Content Curation?

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