We Help you Achieve Your Blogging Dreams by Saving You Time and Resources Through Leveraged, Curated, Relevant Information and News About Website Blogging.

website-bloggers-logo

Mastering Pillar Content: a Blogger’s Guide

By Tom Seest

What Is Pillar Content For Bloggers?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Pillar content seeks to address the key questions surrounding your topic. This resource can serve both newcomers and those who are more knowledgeable about its subject matter.
AnswerThePublic is an effective tool for discovering topics for pillar content by analyzing search results and autocomplete data, but you could also turn to social media, customer inquiries or buyer personas for ideas.

What Is Pillar Content For Bloggers?

What Is Pillar Content For Bloggers?

Is Your Blog Missing the Key to Success? Discover the Power of Pillar Content!

Pillar pages are in-depth pieces of content on specific subjects that serve as the cornerstone of your site’s content strategy. Their purpose is to remain evergreen and rank highly on search engine result pages (SERPs). Their main goal is attracting inbound traffic while creating an effective content marketing system to support both short- and long-term business goals.
Pillar content comes in many different forms, but its main goal is to address user inquiries on a particular subject. A how-to pillar page serves this function by informing readers on how to complete an activity or address an issue – typically covering all the basics but may not go as deep as more advanced topics within its niche.
When creating pillar content, it’s essential to understand your audience through interviews, surveys, and data collection techniques. Take time to identify their pain points and what solutions they may require – then create the content with these in mind!
Once you understand your audience and their needs, conduct keyword research to identify subtopics for your pillar content. Be on the lookout for words with both sufficient search volume and low keyword difficulty levels.
Selecting an engaging topic for your pillar content can be tricky, so take time to do some research on its potential usefulness to your audience and your competitors’ pillar content, as it could offer inspiration.
Content that succeeds can only be described as thorough and well-written. Utilizing formatting like tables of contents, paragraph breaks, and bullet points to keep the text readable is key to its success, while visuals or images can add an extra element of engagement with audiences.
As it can take some time for a pillar page to rank on SERPs, be sure to promote it as much as possible – use email campaigns, social media, and paid advertising channels to spread awareness of its existence and help make sure people know it exists. Once it ranks on its own, quality traffic and qualified leads should begin coming through at an increased rate.

Is Your Blog Missing the Key to Success? Discover the Power of Pillar Content!

Is Your Blog Missing the Key to Success? Discover the Power of Pillar Content!

Are You Missing Out on the Power of Pillar Content?

Pillar content works toward various goals, such as increasing traffic and sales. But it’s crucial to remember that none of those goals will be accomplished unless your content is engaging or relevant to your audience – this is why knowing your audience is so essential; studying their demographics, buyer personas, and motivations will give an in-depth view into them. You can also gain valuable insight by monitoring social media channels such as community platforms or reviewing customer questions or feedback from your customer base.
Once you understand your audience’s needs, the next step should be creating pillar content to meet those requirements. You have two approaches to do this – either from scratch or using existing material as the basis. If choosing the latter route, make sure that any linked blog posts have links back to them from your pillar page for maximum exposure. Likewise if your content is free-for-all consider offering an option to download gated versions to provide extra value to readers and potentially turn them into customers.
If you’re starting from scratch when creating a pillar page, start by taking an inventory of which keywords are performing well on SERPs. Select one with enough searches each month to justify investing time and resources to craft an engaging article about that subject matter, while providing your content an opportunity for ranking higher in SERPs.
Next, investigate your competitors’ websites to gain an understanding of what topics they cover and the performance of their pillar articles. If certain topics are covered more extensively than others, take note and add them as details to your own pillar content.
Once your pillar content is completed, ensure it reaches all channels by sharing and promoting it across social media communities and groups. Also, add it to the navigation bar of your website and republish it in email newsletters for maximum exposure.
Be sure to continually revise and expand on the content in your pillar pages as new research emerges to keep them current and demonstrate your expertise in your field. This will keep visitors coming back.

Are You Missing Out on the Power of Pillar Content?

Are You Missing Out on the Power of Pillar Content?

Is Your Pillar Content Making an Impact?

Pillar content seeks to answer the most frequently asked questions about your brand and products. In order to create effective pillar articles, start by understanding your target audience’s interests and search intent – this will enable you to form a list of key questions that will direct your research efforts and lead to the right topics for your pillar content.
An effective starting point for brand awareness is reviewing your analytics data. Look for keywords bringing the most traffic and content that’s generating the highest monthly page views – this can help determine which blog categories and topics your audience finds most appealing.
Once you’ve compiled your topic ideas, consider how they would fit into your overall blogging strategy. Choose one as the core topic to write about and select related keyword cluster posts as supporting pages – this allows for greater depth while keeping search engine optimization (SEO) value at its highest possible.
Make sure that your pillar content is organized and easy for readers to navigate by including a table of contents or chapter structure, with headings and subheadings for easier organization, as well as visuals to add appeal and make reading easier. Incorporate internal links to related cluster content for greater search engine visibility and optimize it with SEO in mind.
If you need assistance creating pillar content, there are various online tools that can assist you in your research. Google Keywords Everywhere plug-in and Ubersuggest provide ideas for both cluster and pillar topics by showing how many monthly searches each keyword receives.
Is your audience asking you for an ultimate guide on the international shipping of their products? Check out Shopify’s “Beginner’s Guide to Ecommerce Shipping and Fulfillment,” featuring clearly defined sections and subsections, an active voice tone, and paragraphs that don’t exceed too long a length.

Is Your Pillar Content Making an Impact?

Is Your Pillar Content Making an Impact?

Is Pillar Content the Key to Successful Blogging?

Pillar content has the power to benefit your business in several ways. First and foremost, it can increase search engine visibility for your site as it typically includes numerous keyword phrases that your audience might type into search queries. Furthermore, pillar content tends to include plenty of backlinks and social shares, which, in turn, leads to better rankings on search engines and increased traffic to your website.
Pillar content can help generate leads by offering key industry and topic insights. This data can then be distributed via email, social media posts, or as part of your prospect onboarding process for more qualified leads who are more likely to convert into customers.
To create effective pillar content, keyword research must come first. Start by finding a head term that receives numerous monthly searches; this topic should be broad enough that cluster posts could cover it effectively while still targeting your intended audience. For instance, if you own a pet store, “cat dental treats” could be one such term.
Once you’ve identified your head term, the next step is to research related keyword phrases and write out a list of topics to cover in cluster posts – this will form the outline for your pillar page. Next step? Creating content connecting all of your research through hyperlinks placed into the content on your pillar page itself.
Finally, the promotion of your pillar content must begin. Reach out to existing audiences through social media accounts and email newsletters before using paid ads to reach out to new ones – remember that evergreen content keeps drawing visitors even after it has been published!
Content creation can be challenging yet extremely beneficial to any business. By taking the time and care necessary to research and write comprehensive answers that meet audience queries, your pillar page can rank well on search engines’ results pages and drive quality traffic.

Is Pillar Content the Key to Successful Blogging?

Is Pillar Content the Key to Successful Blogging?

Please share this post with your friends, family, or business associates who run website blogs.