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An Overview Of How You Set Up Marketing That Saves Time for a Website Blog

By Tom Seest

How Do You Set Up Marketing That Saves Time for a Website Blog?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Blogs can be an effective marketing strategy for small businesses and entrepreneurs, helping you achieve business goals like increasing signups for email newsletters.
Starting your blog requires setting clear purposes and goals, followed by choosing an easy-to-remember domain name that encapsulates these goals.

How Do You Set Up Marketing That Saves Time for a Website Blog?

How Do You Set Up Marketing That Saves Time for a Website Blog?

How Do You Use a Content Calendar?

How Do You Use a Content Calendar?

How Do You Use a Content Calendar?

Content calendars are essential tools for writers and marketers who need to stay organized with articles and deadlines, saving both time and ensuring blog posts come out on schedule. You can create one manually or use an app like Trello or Airtable; for the best results, use one with content management features like managing multiple projects at once and collaboration. Some, such as StoryChief, give visual representations of blog performance over time!
A content marketing calendar will also help you prepare for major marketing campaigns, such as product launches or holidays and events. A calendar allows you to keep an eye on SEO keywords and content performance and analyze its impact, helping improve strategy over time and maximize return on investment for content marketing services.
Many marketing teams tend to approach content creation on an incremental basis. Although this hands-on approach may be necessary for producing quality work, it can leave opportunities unexploited. A content calendar offers an overall view of your marketing efforts so that no opportunities slip past – either driving more visitors to your website or converting visitors into clients.
A calendar can also help you pinpoint potential bottlenecks in your workflow, such as lacking content ideas during certain periods or being unable to create enough quality blogs that address the needs of your target audience. By drawing attention to such issues early, a calendar allows you to take immediate steps toward solving them before they become issues.
Content calendars can also help save time by streamlining the process of writing and publishing blogs. Instead of using email threads, Slack conversations, or meetings to communicate with your team members about content production progress, a content calendar allows real-time tracking and assigning of tasks for team members, – helping avoid miscommunication that could slow production down or make meeting deadlines more challenging.

How Do You Schedule Posts on Social Media?

How Do You Schedule Posts on Social Media?

How Do You Schedule Posts on Social Media?

Social media can be an indispensable asset to any brand’s success; however, manually posting to each of your platforms can be time-consuming. A social media scheduling tool allows you to automate this task so you can focus on other tasks for your business instead.
PromoRepublic provides you with an effortless social media scheduling tool for easily creating and scheduling posts for all of your platforms from one centralized dashboard. It lets you set posting schedules per platform to ensure content goes live at optimal times for each channel and provides access to an array of curated posts designed to drive engagement and expand reach.
Once you have created a content calendar, importing images or videos directly from your computer or phone into it becomes effortless. Customize each post by cropping images specifically for each platform, adding captions and emojis, and selecting relevant hashtags to maximize reach and engagement; plus, this tool includes Saved Captions features so you can quickly create caption templates which can be reused later for future posts.
Scheduling posts is a timesaving method, but keep in mind that current events and news stories change quickly. If something alters after you schedule one, it may be best to reschedule or remove it until the situation has been addressed.
Alternating scheduled content with spontaneous posts will keep your followers’ minds fresh, as will adding some interactive pieces such as quizzes or polls that allow people to respond.
Finally, it is always advisable to add a call-to-action on your blog, encouraging visitors to subscribe to your mailing list or follow your company on social media. This will help increase audience growth and drive more traffic back to your website in the future. Many blogging platforms, such as Shopify, offer easy subscription forms that you can embed directly on your website or share links for these forms in emails.

How Do You Optimize Your Posts for Search Engines?

How Do You Optimize Your Posts for Search Engines?

How Do You Optimize Your Posts for Search Engines?

Search engine optimization (SEO) is an essential element of running a successful blog website. By optimizing posts for SEO, you will increase their findability and increase organic traffic to your site. Although SEO optimization can be a time-consuming and cumbersome process, there are ways you can speed it up using various techniques.
Start by conducting keyword research to identify the most frequently used words and phrases in your niche, then use this data to generate blog topics relevant and appealing to your target audience. Furthermore, this knowledge can also help optimize existing blog posts by changing titles or including keyword-rich phrases within meta tags.
Title tags and meta descriptions of blog posts are essential components of on-page SEO that many bloggers neglect to consider. A title tag appears at the top of search engine results pages (SERPs), while meta descriptions provide short summaries of your web page’s content. By including your target keyword(s), these elements help increase blog SEO significantly.
Optimizing images within each of your blog posts is one way to bolster on-page SEO, as reducing image size without compromising quality can speed up loading times and increase search engine rankings. Alt text should also be added with each image for SEO reasons – search engines use this text to understand its content, potentially replacing captions if the image doesn’t show up directly on SERPs.
Make sure to include links to related articles in each blog post to encourage readers to explore your site further and increase search rank for multiple keywords at once. Furthermore, linking related content can reduce bounce rate – TripAdvisor features custom 404 error pages that link directly back to similar articles so users can continue their sessions and locate what they’re searching for more easily.
Backlinks may be one of the primary drivers for the SEO of a blog, but optimizing on-page SEO should be just as prioritized. By taking advantage of these tips to streamline the blogging process, you can devote more time to other elements of your marketing strategy that will help achieve your marketing goals.

How Do You Auto-Post to Social Media?

How Do You Auto-Post to Social Media?

How Do You Auto-Post to Social Media?

Once your blog content is ready to go, the next step should be deciding how best to share it. Doing this will extend its reach, bring in new readers, and ensure a steady flow of return traffic.
Social media can be an ideal way to spread the word about your blog content; however, this can take considerable time. Consider using a plugin or Web service that automatically shares blog content across various social networks – this will save time while simultaneously making sure that your latest blog posts reach as many eyes as possible!
When sharing blogs on social media, it’s essential that they are accompanied by an appealing short blurb that informs followers what the post entails and draws them in to read it. Also, be sure to include the URL for your website so people can easily visit you to learn more about what’s on offer!
Multimedia elements in blog posts can help break up long blocks of text and illustrate key points more vividly for readers. If you’re writing how-to articles on certain tasks, including videos that demonstrate them can be very helpful in communicating your point across. However, it is important to limit how much multimedia you incorporate so it doesn’t compromise the overall length of your article.
Resharing blog posts on social media is another effective way of promoting them and can make for great virality – resharing content on Twitter is estimated to receive 75% more shares than its original posting! Re-publishing your older material gives it new life, drawing in visitors that may otherwise never visit.
Email subscribers represent potential readers for your business blog; to increase email subscriptions, make sure all blog posts include call-to-action buttons as well as links back to it in bio or signature lines.

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