5 Proven Ways to Get Your Emails Opened & Read
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Your email list may include subscribers who only care about freebies; however, increasing the percentage who open and read your emails doesn’t need to be challenging!
Table Of Contents
- How Can You Get Your Emails Opened and Read?
- How Can You Craft a Concise Subject Line to Get Emails Opened?
- Unlock the Power of Your Call-To-Action?
- Can You Get Your Emails Opened and Read with Emojis?
- Can Humor Get Your Emails Read?
- Can Controversial Subject Lines Increase Email Open Rates?
- Unlock the Power of Visuals: How Can Images Help Your Emails Stand Out?
- Ready to Take Action? Try this CTA Now!
Subject lines are an effective way to grab people’s attention and ensure they read through an entire email.
Utilizing eye-catching subject lines can increase the odds that your emails are opened and read. Humor or surprise could draw the subscriber in, such as with puns, wordplay, or eye-popping stats.
Use subject lines that address your audience’s pain points to pique their curiosity and get them to open your email. This strategy works particularly well if addressing their problem will make them more efficient, accurate, or productive.
However, avoid being overly promotional with subject lines. Too much sales-oriented language could turn off subscribers and cause them to mark your emails as spam. Also, bear in mind that most emails are read on mobile devices, where longer subject lines might get cut off.
Subject lines should clearly communicate what an email is about and its benefits for recipients while also fitting comfortably onto mobile phones, which is where most people read emails today.
Simple and concise subject lines tend to get higher open rates than those that are long and confusing, as long-winded phrases tend to turn people off and don’t tie back into your overall brand voice or tone of voice.
Use questions as subject lines to increase readership and open rates by creating instant dialogue and sparking curiosity about what lies within. Subject lines with numbers–3 Tips, 6 Ways or 7 Steps have also proven highly successful; using numerals adds quantifiability as well as creating an urgency that increases open rates.
Add your sender’s name to your subject line to make your email feel more personal, increasing its likelihood of being opened by 22% more recipients than those without. According to research by Pinpointe Marketing, personalized subject lines were 22% more likely to be read than emails without names included as subjects.
An effective call-to-action (CTA) for email marketing is essential, as it increases the odds that subscribers will click your links and open and read your messages. A CTA can be included either within the subject line or body of your emails to make them easily identifiable to even quick email scanners.
Email recipients today are inundated with more and more messages every day, making it increasingly difficult to keep track of everything that arrives in their inboxes. To ensure your emails reach their intended recipient(s), it’s vital to improve deliverability rates by decreasing hard and soft bounces in your list and following best practices for email content and design.
Make sure your email is free from typos and grammatical mistakes; these will reduce open rates significantly. Also, make sure your images are small enough that they load smoothly on mobile devices. Also, ensure it reads smoothly without typos or other mistakes that make your emails seem less professional – these will further decrease open rates.
Email subject lines that feature emojis can be an effective way to engage readers and show what the email is about, yet still look professional and appropriate for the intended recipient. Be mindful that using too many emojis might look spammy and turn people off from opening it!
Airbnb uses emojis in its subject lines to demonstrate excitement and adventure, with a party hat and globe icons fitting perfectly into their brand, signaling that this email represents an exciting new opportunity or trip.
Overall, using emojis in your subject lines can improve open and click-through rates; however, it is still wise to conduct A/B tests of different subject lines with and without emojis to see which works best with your audience.
Humor in email subject lines can make a powerful statement about who you are and your target audience, drawing them in with its captivating headline. Furthermore, using humor as part of your approach is a fantastic way to develop trust with them on a more intimate level and establish long-lasting relationships.
Make an impressionful statement and increase the readership of your email by including something humorous in the subject line of your email campaign. Create a memorable impression and encourage further open rates by engaging subscribers.
People are naturally curious, so a great way to entice subscribers to open your emails is to create an atmosphere of intrigue. Do this through creative subject lines like mysterious or odd or using phrases like “Hurry up!” or “Only two spots remaining.” However, be mindful not to overstate scarcity tactics, as this could backfire and result in them marking your email as spam if done without proper context – another strategy would be writing subject lines that sound personal for each subscriber.
An engaging subject line will pique subscribers’ curiosity and leave them eager to know more. However, to be effective, it requires careful thought and creativity as well as having an in-depth knowledge of your audience so as not to offend anyone with the topic at hand.
Subtle humor can also make your email stand out among its peers and increase open rates, drawing the recipient’s attention and showing you understand their pain points. A subject line such as: “Are the lack of qualified candidates keeping you awake at night?” will certainly appeal to HR professionals.
Adding urgency to your subject lines can encourage subscribers to take immediate action. Words such as limited availability, time-sensitive, and urgent can encourage your subscribers to respond promptly and immediately. Creating subject lines using their first name as well is another great strategy for building trust and strengthening loyalty among subscribers.
Visuals tend to grab people’s attention more readily than text; however, it’s essential that any images used fit within your email’s overall message.
Relevant images are more likely to grab subscribers’ attention and persuade them to continue reading your email, something known as the “framing effect.” For instance, when pitching new product features such as a cat bed, choose images related to that topic instead. Instead, choose photos of people using your product or quotes that align with your messaging for maximum effect.
Keep in mind that your subscribers may access your emails from mobile devices, so use responsive images that scale appropriately for all devices – for best results, use responsive images that are responsive across desktop, tablet, and mobile. Pinpointe offers heatmaps that show which images are receiving more clicks so you can be assured your emails are engaging for everyone.
Email campaigns seek to motivate subscribers to take action – such as making purchases. A compelling call-to-action can help direct users toward this desired endpoint.
To ensure that your CTA is effective, make sure it is concise and clearly states its benefits – for instance, a benefit-driven CTA such as “Take a free trial of our new product” may encourage readers to sign up.
Avoid overusing words and phrases in your call-to-action (CTAs), as this could turn users off. Instead, utilize vernacular that appeals to your target audience while fitting within the overall tone of the email – EPIC does an excellent job at this on their homepage with their “Interested in learning more?” CTA is an example.
Segmenting your email list can also help increase open rates. A Constant Contact study revealed that emails sent to smaller lists, suggestive of high personalization, saw open rates of over 55 percent.
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