Maximize Your Website’s Potential: a Guide to Effective Testing
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
An effective testing hypothesis is essential in any conversion test, describing exactly which changes you are making to the page, their expected effect on conversion rates, and why these modifications matter.
Google Tag Manager collects conversion data from your website and sends it encrypted back to Google using hashes, giving you the opportunity to use this information for retargeting ads or other purposes.
Table Of Contents
- Is Your Call-To-Action Optimized for Maximum Conversions?
- Is Your Headline Driving Conversions? Put it to the Test!
- Are Your Subheadings Optimized for Maximum Conversion Impact?
- Is Your Website’s Text Optimized for Maximum Conversions?
- Are Your Images Boosting Your Conversions? Discover the Power of A/B Testing.
- Is Your Countdown Timer Boosting Your Website’s Conversions?
- Are Your CTA Buttons Converting? Try These 7 Testing Strategies!
Call-to-action (CTAs) are essential elements of effective marketing, whether for your website blog, video content, or another medium. A CTA could make all the difference between an audience making an online purchase or leaving altogether, so testing various CTAs to see which ones resonate best with your audience should always be conducted prior to creating content with CTAs.
One effective method for testing your call to action is running a split test on it. This means having half of your visitors see one version while the other half see the opposite version. Once completed, you can analyze which version yielded greater conversions and adjust your website accordingly.
An effective call to action must clearly communicate what action your ideal customer needs to take next in an engaging and straightforward manner. Furthermore, it should be short in length with an air of urgency – and displayed prominently on your webpage.
Google Drive employs an effective call to action at the end of every blog post that prompts visitors to try their service for free – a key tenet of digital design (as suggested by Steve Krug). Furthermore, its skimmable text reduces page abandonment rates and boosts conversion rates.
Your blog post’s title is of paramount importance as it plays a pivotal role in whether or not a reader actually reads your piece, as well as helping determine its quality.
When creating a headline, the key thing to keep in mind is making sure it’s direct and simple. Complex or convoluted headlines will only confuse readers further and likely drive them away while creating something direct will draw their interest and get them clicking through to learn more.
Employing numbers in your headline can also be an effective strategy; numbers often convey certainty and precision, adding an air of urgency. Finally, try including questions in your headline to create curiosity or intrigue – phrases like “what if” or “imagine if” will grab the reader’s attention quickly and keep their interest.
Use Nelio A/B Testing, a WordPress plugin, to conduct headline tests and determine which version performs better on your blog site. This will provide real data that will allow you to increase conversions on your website blog. Forms also help increase conversions by giving visitors an interactive way to engage with you and provide their information; creating one quickly using WPForms is the solution!
Subheads are powerful writing weapons that many bloggers neglect to utilize properly, which often limits their blogs from reaching their full potential. Without proper use of subheadings, blogs often fall short of reaching their true potential.
As many website users don’t read but rather scan, it is vital that your content be organized using HTML headings and subheadings that can be programmatically identified – this allows screen readers and other assistive technologies (AT) users to navigate it more easily.
An effective subheading will grab and keep the reader’s attention, drawing them deeper into your content while compelling them to continue reading and take the necessary next steps (your call to action). A plain-label subheading, however, will simply cause boredom and cause them to leave your website altogether. Keep your headlines and subheadings concise to avoid confusing readers, with short and succinct text that delivers on what was promised by your headline. At its core, CRO involves creating content that stands out in readers’ minds and results in more conversions. Testing helps gain valuable insight into how well your content performs while making data-driven decisions to increase conversions.
Modifying the text on your website can make an immense impact in generating conversions. The varying typeface, font size, or color can drastically change how visitors perceive a site and leave either positive or negative associations with visitors. Testing these variations of text on your site can increase click-through rates to your CTAs or form and convert them into leads – as well as decrease bounce rates, which is when visitors abandon your site after only visiting one page.
Add a carousel of logos to your website to increase credibility by showing that other companies have worked with you and trust in your services. A logo carousel can also demonstrate that you’re an established business that can be relied upon.
Images play an integral role in how visitors perceive your blog and whether or not they return. Experiment with different images until you discover which are most effective for both yourself and your target audience.
Your product listing or landing page’s primary image should showcase your product from various angles and give a good depiction of how it appears.
Consider using close-up photos to showcase specific features of your products, which could also serve as thumbnails for PPC campaigns and social media posts.
Testing images can help your SEO. Be sure that all of the images in your portfolio have relevant keywords and descriptions to optimize the user experience and keep search engines informed. Avoid keyword stuffing as this will negatively impact user experience as well as confuse search engines.
One great way to test blog images is by testing how they perform as Facebook link preview images (without running ads on Facebook). There are affordable tools such as ShareKit that allow you to split-test and optimize these images.
Countdown timers are an effective way to increase sales and conversions on your website by creating an urgency and scarcity mindset while simultaneously sparking curiosity for future offers and events. By employing the appropriate strategy and approach, your countdown timer can become even more efficient than before.
There are various kinds of countdown timers on the market, so it’s essential to select one that best meets your goals and offers. For instance, short timers might work better for flash sales, while longer countdown timers could work best as product launch countdown timers.
Once you have selected the countdown timer that best meets your needs, it is vitally important that it is thoroughly tested prior to adding it to your website. Doing this will allow you to ensure it functions as intended and displays accurate information.
Google Analytics can be an excellent way to evaluate a countdown timer by tracking visitors, average time spent on site, and sales made while it is active. By doing this, you can determine whether your countdown timer is increasing the conversion rate for your business.
Even the slightest of tweaks to your CTA buttons can have profoundly positive results for your conversion rate, so don’t be shy about testing different button sizes, styles, colors, and text to see what works best with your target audience. You never know!
Effective calls-to-action (CTAs) provide value and relevance to visitors, so take an approach that’s more personal, like using first-person pronouns (“you” instead of “we”) or adding an urgent word like “today” to increase click-through rates. Also, test different shapes like round versus square buttons.
Never be afraid to experiment with where your call-to-action button should appear on a webpage or blog post – placing it near the middle can encourage click-throughs, while placing it at the end can prevent them.
Implementing A/B tests is an excellent way to quickly increase conversions on your website or blog. Just ensure your tests run for at least two weeks to reach statistical significance and keep an eye on results so you know what works. Good luck, and don’t forget to share your successes!
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